I declare an interest (so this review must clearly be biased) in that I’ve know the aptly named Fisher family who run Baileys for some years. I’ve followed their success as they’ve built up struggling fish & chips restaurants into the most successful in any area they set-up shop. I was disappointed to read the some recent negative reviews based on some simply wrong facts – criticise the food, the staff, the ambience, the establishments’ name by all means, but best get your facts right. For example...
The fish IS frozen when it is delivered to the restaurant – like almost every other fish is to any other restaurant in the world. You see every fish is frozen on the trawler that catches it within 20 minutes of being hauled aboard. And it stays that way until it reaches the restaurant. Otherwise it would be rancid.
As to the oil being dirty, it is actually (at some expense) changed every day. Go and watch them at 11am every morning. Perhaps that explains the light and clean taste that customers appear to think sets the food apart from other chippies that cut that important corner.
Heat lamps? None there – perhaps that reviewer was actually in a different restaurant after all.
The rather scurrilous suggestion that the positive reviews were in some ways engineered by the owners is understandable (the British just love to build up the underdog, then knock them down when they succeed). More likely a large number of 5* rating appearing in quick succession is because they are victims of their own success. If you get to No2 on trip advisor (Sept 2013) from the 12,000 restaurants in London, it is probably inevitable that the reviews are going to increase. And if the experience and food are good, they are going to be positive reviews. Many of the 5* reviews come from seasoned TA reviewers from all over the world.
I ate there with my family last weekend and it was an experience to remember. A word of advice though - don’t take away if you can eat-in – Fish & Chips and the delicate batter are at their best straight out of the fryer. However there is limited seating to eat-in, for which reason I am only able to give them 5 stars.
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