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“Disappointed, doesn't worth it's #1 rating”
Review of Yoobi

Yoobi
Ranked #2,952 of 22,516 Restaurants in London
Price range: $10 - $24
Cuisines: Japanese, Sushi, Asian
More restaurant details
Restaurant details
Good for: Families with children
Dining options: Late Night, Lunch, Dinner, Delivery, Seating, Takeout, Waitstaff
Neighborhood: Soho
Description: Launched in April 2012, Yoobi, London’s first temakeria, takes inspiration from Brazil and pushes the sushi experience in an exciting direction. Freshly made temaki rolls, featuring uniquely developed flavour combinations, are served to eat in or enjoy on the go. A range of creative recipes use the highest quality natural ingredients; from their own rice blend to the finest sustainably-sourced fish and fresh wasabi to locally sourced vegetables. The name is derived from the word ‘yubi’, Japanese for fingers, which reflects the ‘hands on’ nature of Yoobi’s food.
1 review
“Disappointed, doesn't worth it's #1 rating”
Reviewed January 20, 2013 via mobile

The food is special in its creativity but doesn't implies good food. The freshness of fish is just as what I find in other high street Japanese restaurant.

    • Value
    • Atmosphere
    • Service
    • Food
Helpful?
Thank YesCharlotte
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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304 reviews from our community

Visitor rating
    163
    93
    28
    9
    11
Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • Danish first
  • English first
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  • Any
English first
Mozambique
Level Contributor
47 reviews
28 restaurant reviews
common_n_restaurant_reviews_1bd8 24 helpful votes
“definite must”
Reviewed January 12, 2013

Fresh, fast and clean. The Temakeria concept is perfect for no fuss no muss sushi lovers. Only had time for 3 restaurant meals on this trip, and this was one of the best! Highly recommended. Lovely to have Guarana available

  • Visited January 2013
    • Value
    • Atmosphere
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    • Food
Helpful?
1 Thank MozReliefWorkers
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Genoa, Italy
Level Contributor
70 reviews
49 restaurant reviews
common_n_restaurant_reviews_1bd8 45 helpful votes
“Nice original sushi, reasonable prices”
Reviewed January 9, 2013

A very cute place in the heart of London. The waitress was particularly nice, the service was fast and the sushi was unexpectedly good and different. You are not going to find the usual nigiri, california rolls and so on, instead you will find some very nice new flavours - like salmon citrus or spicy tuna with croutons; definitely to be tried- everything was amazing. Personally I prefer the normal single maki rolls to the temaki (which is their speciality), but I guess it's only a matter of taste. The fish was surely fresh and good, the flavours new and amazing, the service impeccable, the place nice and clean and the price more than reasonable. Definitely going again whenever in London

  • Visited January 2013
    • Value
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Helpful?
2 Thank ChiaraCy
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
London, United Kingdom
Level Contributor
5 reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
“Never fails..”
Reviewed December 18, 2012

I have been to Yoobi for lunch weekly over the past 6 months, and can honestly say it is excellent. The temaki are amazing (citrus salmon is my temaki of choice), the staff are very friendly and it is not overpriced.

Visited December 2012
Helpful?
Thank Lulu G
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Madrid, Spain
Level Contributor
62 reviews
36 restaurant reviews
common_n_restaurant_reviews_1bd8 114 helpful votes
“Great Brazilian influenced Temakis !”
Reviewed November 15, 2012

- 9 Temakis to choose from (3.20£, 3.60£ and 4.00£)
- Fresh fish and ingredients
- Friendly and modern environment
- Free water

Hopefully more Temakis will be introduced in the future.

Definitely going again.

  • Visited November 2012
    • Value
    • Atmosphere
    • Service
    • Food
Helpful?
3 Thank jimmijuy
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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