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“AVOID! Poor restaurant charging ridiculous prices for rubbish service!”

Novikov Restaurant & Bar
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Ranked #1,921 of 24,089 Restaurants in London
Certificate of Excellence
Cuisines: Asian, Italian
More restaurant details
Restaurant details
Dining options: Late Night, Breakfast, Reservations
Neighborhood: Mayfair
Description: The main entrance off Berkeley Street leads into the Asian Restaurant. Here cool granite walls complement the striking lacquered ebony bar-counter decorated with a jade stone. Materials used in this area - wood, stone and leather - are all natural. A real feature of the Asian Restaurant is its open kitchen. Fronted by an amazing display of seafood and vegetables, it evokes the atmosphere of an Asian food market. Sourcing the highest quality, utilising skillful innovation and preparation from Japan and China to preserve the essence of our product. The Italian Restaurant has a modern but elegant feel, complete with an imposing wood-fired oven, suede wall panelling, handmade Moroccan tiles, mirrors in solid oak frames and chandeliers with candles. Complex, state-of-the-art lighting systems can change the atmosphere from sunrise to sunset, from season to season. The Lounge Bar is a must-visit destination, with an extensive cocktail menu, live music and performances by some of the world’s top DJs.
Reviewed March 20, 2013

I visited your restaurant for a special celebration on Saturday 2nd March at
8.30pm. What was supposed to be a happy joyous dinner celebration turned out to
be an appalling experience.

As a food blogger and with family in the hospitality industry I was completely
disappointed with my experience at Novikov.

We had a booking in the Italian room, from the moment we entered I was never
once approached by a member of your staff to take my large bulky winter coat.
Instead I had to wait over 10 minutes to get a waiters attention before I could
ask for my coat to be hanged rather than resting on the back of my chair.

The table we were given was right next to the station where your staff regularly
goto for cutlery, napkins, to place orders etc. Throughout the first part of
dinner I was constantly nudged and hit by your staff as they tried to work
around our table. At one point a dish nearly fell onto me and our table! What
was supposed to be a chance for me to announce my recent news of getting engaged
to friends, was ruined with constant interruptions and shouting by your staff.
It got to a point where none of the guests could even here themselves think or
settle into dinner as there was so much going on around us. I asked for a
different table and was rudely told no, even though your staff made no attempts
to search for available tables.

After reviewing the Italian menu we asked for 3 copies of the Asian menu which
after waiting for 10 minutes, it never arrived. Finally after asking again we
were given just one menu between the three of us!

Half an hour had gone pass and all of us still did not have a copy of the Asian
me u let alone a copy of your cocktail and drinks menu which is the first thing
normally given!

After ordering champagnes, a bottle of white wine and a lemonade. The waiter
brought us a bottle of coke, and two glasses of wine. We explained that the
order was wrong and he walked off in a huff. 10 minutes later our bottle of wine
was brought to the table however there were no wine glasses on our table.
Finally over 20 minutes since ordering our beverages, they finally arrived.

Through out the night we ordered several glasses of champagne which took over 15
minutes to be served and twice the waiters had forgotten and placed another
order so that we ended up being served 2 glasses instead of the 1 requested. I
do not understand how simple drink orders can take so long and be messed up on
more the once occasion.

As for your staff, what can I say but they were what I call rude and cold. So
many times we were ignored, told I'll be back when infact they never did return,
even at one point shouted at! Is this a way to treat your paying customers who
are spending £400 on a meal?

We informed the waiter that we would like to order some dishes from the Asian
menu, and was once again rudely told that was not possible. After speaking to
another waiter we were informed we could only order starters from Asian menu.
When it came to placing our order from the Asian menu we were asked to use a pen
and tick on the menu what we wanted! Still I cannot understand why the waiter
was unable to write down our order?! Instead we ticked against ea h dish we
required with th quantity. During this time we were also informed that we may
not even receive our order for the Asian dishes and very often the dishes are
'lost' so the waiter wanted to warn us so we don't complain! I understand you
have two separate kitchens but I find it highly unprofessional to tell your
paying customer 'sorry your dish may not arrive, if it comes it does, if it
doesn't on well I did inform you so don't complain'

One of the guests is vegetarian and often gets mild allergic reactions to
seafood! I was shocked to find that both the seafood sushi we had ordered and
the vegetarian sushi were plated together on the same dish and served like this.
Not only is it very difficult to distinguish between the two types of sushi
served, its highly disrespectful to a person who is vegetarian.

When our main dishes arrived we were given no explanation as to what each dish
was. One guest ordered the lamb dish with a side portion of potato mash. The
mash did not arrive until 15 minutes after the lamb was served!

When we received our bill we decided to pay by card but we were startled to see
a completely new person taking our payment. There was no introduction or
communication instead she just grabbed one of the cards and asked whose card it

Overall it was a very chaotic and loud dining experience.

I was planning to hire your bar for an engagement party but after my experience
I most definitely will not be using or recommending your restaurant to anyone.
It's a shame as I host many corporate dinners and business meetings and
unfortunately will be crossing your restaurant of our list to use.

I hope you take on board my criticism and work towards providing a much better
customer service

still had no response or reply from Novikov

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4  Thank princesstdp
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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1,672 - 1,676 of 2,348 reviews

Reviewed March 19, 2013

Friendly and warm welcome from the reservation desk. Nice table setups & great vibe of the place.
Salmon sashimi salad and wakame salad were both great.
Salmon avocado mako was tasty and so was the veggie Singaporean noodles!

We had a great time for real. It's highly recommended !

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Thank dbehbehani
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed March 19, 2013

Definately a place to be seen, a friend arranged us a table which i think was probably necessary seeing the amount of people begging for a table. We had a few drinks at the bar, very good bar staff making appealing cocktails, overall a nice atmosphere. We chose the Asian side, the food was good and not too expensive considering location and current trendiness. The service in the restaurant was just ok, and difficult to communicate with due to the loud music. We had a nice evening but avoid if you are looking for a quiet and discreet restaurant. Definately a place to see and be seen!

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Thank bjm20
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed March 18, 2013

I had a lovely lunch at Novikov few weeks ago. We choose an Italian restaurant. The decor of the place is nice but nothing wow, neat and spacious. We liked the idea of fresh herbs as a flower decoration on the table. The food was amazing! Fresh bread, delicious venison and gorgeous Tiramisu dessert. No fault, it was wow taste! Everything was really great. The only little criticism was a service, our waitress was good but there was no extra mile, we had to call her few times to get water, extra bread etc. The concierge and cloakroom staff not very smiley. We felt like they were looking at us up and down while we were collecting our coats. When you walk in the first impression is cold and not very much welcoming. I am sure it is something that can be changed with one staff meeting. The food was lovely and I will be back.

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Thank Carriad7
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed March 16, 2013

My friend and I visited Novikov and we were not disappointed, the food was superb, especially the lobster salad, the desserts were divine, the service was great and good value for money, overall £80 per head without alcohol. Only fault I can find is it can get rather noisy - but that did not effect the great time my friend and I had. After visiting Hakkasan this month and comparing it to Novikov, Novikov wins hands down! What more can I say - we will be visiting again!

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Thank Tashxpx
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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