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“Gem of a Hotel”
Review of Arosfa Hotel

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Arosfa Hotel
Ranked #78 of 1,078 Hotels in London
Certificate of Excellence
Reviewed November 11, 2012

We found this Hotel purely by chance on the internet & stayed here for 1 night. From the moment you arrive you are made to feel most welcome and Attila goes out of his way to make sure your stay is perfect. The Hotel is superbly decorated with a lot of attention to detail, and spotlessly clean. The rooms are furnished beautifully and have everything you could possibly need, even down to providing a hair dryer and iron. There is a huge selection for breakfast and is all beautifully presented. We cannot fault this Hotel in any way, it's an absolute gem & prefectly located for the tubes, buses & local shops. Can't wait to go again.

  • Stayed: November 2012, traveled with friends
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Thank Anonymous150
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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848 - 854 of 1,829 reviews

Reviewed November 9, 2012

Best decision....great location, perfectly adequate room and super friendly service. Nothing was too much trouble for Atilla. Terrific full breakfasts. Nice lounge room at the front of the hotel also free wifi. Plenty of stairs to the top rooms but Atilla carries the suitcases up.

  • Stayed: October 2012, traveled as a couple
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Thank Tim D
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed November 8, 2012

We have just got back home after a 3 night stay. When we booked about 3 months ago, there was only 1 room available so we were not surprised to find that the room (no 6), was on the small side. However, it was perfectly serviceable and spotlessly clean.

If you stay in a Premier Inn, you will get a bigger room and a larger bed; also probably corporate smiles and carefully scripted responses. What you won't get is the fantastic, personalised, attentive, interested service that Attilla and Tessa provide, and which can't be faked. Also, you won't get Frankie. I know which we prefer, and we'll be returning to the Arosfa.

If you do stay, We would also recommend a meal not far away at the Chettinad restaurant on Percy St. Read the reviews.

  • Stayed: November 2012, traveled as a couple
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Thank David S
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed November 8, 2012

We stayed 2 nights with my family in november. It was the first time for us to visit London.
We were very well located.
We appreciated very nice reception from Tessa and Atilla. As already said by other travelers, when we arrived we were met as though we were family !!
We liked the 2 rooms we booked, very quiet and furnished.
Some goods restaurants nearby (Malabar junction (indian), Nizuni (japanese), ..)
We recommand this hotel .
Sure we will come again!!

  • Stayed: November 2012, traveled with family
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Thank raoul y
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed November 7, 2012

Of the two B&B facilities that I lodged in during my Oct 2012 visit to London, Arosfa Hotel is the better one. Both B&B's are located on Gower Street, on the same row of historic Georgian townhouses.

Location: Directly across Waterstones Bookshop and Torrington Place Bus Stop, it is easy to remember the exact whereabouts of this B&B. Plus, it is the "end unit" in the row of terraced townhouse units. Compared to its neighbors, Arosfa's frontage has a special curb appeal; it presents a beautiful first impression to the guest, with the black string "curtains" on the drawing room windows, the well-kept flower boxes, the cream-painted portal set against the dark-grey brickwork.... The facade simply has that special je ne sais quoi that sets it apart.

Drawing Room: Spacious, cozy, inviting. The sofa and couch arrangements just makes one want to cozy up. Lots of books, big flat-panel TV, water and lemonade, coffee/tea/chocolate/hot water tray, two PC's connected to a printer. B&W pictures of 50's Hollywood actresses and NY architecture adorn the walls. It reminds me of someone's living room, instead of a semi-public room. The foyer is equally warmed by framed art that almost look like originals, gold-framed mirror, silver mini lamp, etc. And the light tan wallpapers are those of embossed rosettes. I am quite impressed by the fine attention to details. I've stayed at 3.5-star hotels that look less spectacular.

Room: Mine was Room 12, 2 floors directly above the entry door on the ground floor. Somewhat strange, but there were two doors to get into the room (hmm?). The first is directly in front of the stairwell, and there is a 24-30 inch distance to the second door which opens to the room. Not that the two doors provided 100% noise insulation, because I still heard walking in the stairwell. In the "anteroom" is a chair which came in handy as a makeshift tabletop. The room is rectangular, longer than it is wide (which is not wide, at all), but there was enough room for me to walk without hitting anything. Bathroom is SUPER COMPACT. It reminds me of a train's first-class sleeper car, en-suite bathroom...toilet, mini washbasin, shower stand. However, everything was in perfect working order and are immaculate. It looked to me somewhat newly remodeled, using retro-looking fixtures for that old-time ambiance. The windows were retrofitted to have to double glass panes, which significantly cut down any outside noise.

Room 12 Amenities: Small armoire for hanging clothes and stowing bags, flat-panel TV, hair dryer, mini countertops, coffee/tea/condiments/cups/heating pot, fresh fruit, in-room phone, radiator heater, ceiling fan, mirrors, reading lamps, just look at the pictures to see that the room has so many special touches that add class, setting it apart from the ordinariness of other B&B rooms in this price category.

Bath Amenities: This is really nice!....They provide the same toiletries that 4-star hotels in the U.S. provide: Shampoo, conditioner, shower gel, soap, shower cap.

Breakfast: FULL English breakfast. Not fond of sausages, I requested for extra bacon instead. But the great thing is that you can ask for more eggs, or toast, or whatever else was on your plate, and the innkeepers happily provided. I didn't though. Between the continental breakfast buffet and my cooked-to-order full breakfast, I could not eat any more. Beverages consisted of juices, water, coffee, tea, chocolate. Unlimited refills, naturally :=)

Innkeepers and service: Tessa and Attila ARE THE BEST. I could not have asked for a warmer, more accomodating, more knowledgeable pair than these two. At any time, one or both were always available (from 0700 - 2230), so when I returned late in the evenings, there was always somebody to welcome me. Such a nice, warm feeling that welcoming greeting and smile imparts! And not to forget Frankie, their 4-month doggie who works double time as PR manager, resident mascot, and official greeter, the trio pack a mean punch! Service quality couldn't be beat! Attila was always available to help me with my bags, and both were quick to respond to my requests.

Arosfa is clearly on my short list of B&B's to stay in, on my next visit to London!!!!

  • Stayed: October 2012, traveled solo
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Thank LGBATMAZ
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed November 7, 2012

Stayed here with family for a night in October. Good value at £130 for three of us, and well located for tube, University College London, RADA and the British Museum.
I'm used to being greeted across a check-in desk on arrival, but this was a far more relaxed experience - more like walking into someones house and being invited to stay!
Our bags were whisked off, and we waited in what seemed like their front room while the paperwork was produced and completed.
Our room on the first floor at the back was large and comfortable with a pleasant view over the garden.
My only reservation was the bathroom which was a sort of pre-built plastic unit you stepped up into. It was certainly different, clean and ok for a one night, but it was very, very small and the novelty would have quickly worn off had our stay been longer.
Breakfast was very good - I worked my way through continental, cereal, full English (small but well cooked) and toast.
The friendly couple who run the hotel work hard to make you feel welcome, and are always on hand with assistance and a smile. We mentioned we wanted to leave our suitcase at Left Luggage at Victoria, and the details and costs of the service were instantly being looked up online!
Certainly a good option for a value for money short stay, I would happily stay here again. If the bathroom had been upgraded in the meantime that would be a bonus!

  • Stayed: October 2012, traveled with family
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Thank BRFCPirate
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed November 6, 2012

We stayed at the Arosfa for the second time in six months because of the great experience we had last time. When we arrived we were met as though we were family. We had the same room as last time (at the back) which is very quiet. Tessa, Atilla and Nick were superb as usual, making us feel (and all the guests) very welcome. They can't do enough for us. The breakfast was great with a good choice, and this really sets us up for the day. There was a power cut for a short while one day, which was due to a problem out in the street and out of their control. When we got home we even had an e-mail saying they had refunded a small amount from our bill, which happened straight away. All the others guests we met at the hotel were full of praise for the three of them and the way that they run the hotel. Another reason for returning to this hotel is the location. We usually get a seven day Oyster card and with the excellent bus services just over the road and Goodge street tube station very close its easy to get around. Although its not too far and quite a nice walk to the main attractions. We are already thinking of booking again!!!

  • Stayed: October 2012, traveled as a couple
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Thank John C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Additional Information about Arosfa Hotel

Address: 83 Gower Street | Bloomsbury, London WC1E 6HJ, England
Phone Number:
Location: United Kingdom > England > London > Bloomsbury
Amenities:
Hotel Style:
#44 Business Hotel in London
#91 Family Hotel in London
#132 Romantic Hotel in London
Price Range: $136 - $243 (Based on Average Rates for a Standard Room)
Hotel Class:3 star — Arosfa Hotel 3*
Number of rooms: 16
Official Description (provided by the hotel):
The Arosfa Hotel is a refurbished 200-year old Georgian Town House in the heart of historic Bloomsbury district, the former home of the famous Pre-Raphaelite artist Sir John Everett Millais. The cool white garden squares and wide streets of Bloomsbury have been a pull to thinkers for centuries, and it sometimes seems like every second house has a blue plaque denoting that a great writer, scientist or philosopher once inhabited the building. It was in Bloomsbury that Karl Marx created communism, Virginia Woolf defined the twentieth century British novel, and Charles Darwin first conceived the theory of natural selection. The imposing bulk of the British Museum, home to seven millennia of human art and artefacts, dominates the area, and there are plenty of other academic institutions including Birkbeck College, the beautiful University of London Library, and RADA, London's grandest drama school. ... more   less 
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Also Known As:
Arosfa Hotel London, England
Arosfa London

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