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“Sophisticated, chic and trendy”

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Sanderson London Hotel
Ranked #64 of 1,077 Hotels in London
Certificate of Excellence
Reviewed February 13, 2007

We stayed here for two nights end of Jan, '07, and we had a great time in what can only be described as a complete design experience. Having read other TA reviews, I was expecting pouting staff looking gorgeous but completely useless; I was pleasantly surprised to see that the staff were some of the most hospitable I have encountered in a large hotel. They were polite, informative and extremely friendly in a very sincere way - not what you usually get from this type of place!

The communal areas are fab., with a great and vibrant bar wich serve lovely cocktails and wines. The long central bar feels a little bit posy, but I guess the whole place is. The private bar was quiet on both nights we were there - early in the week - but is fun and decadent. The martini collection is nothing if impressive.

Our room was a good size with a big sleigh bed and a running machine! White floor to ceiling curtains seperate the bathroom which was sleek, clean and of course trendy. (Only shower, no bath). Plenty of nice toiletries. Spa was an experience - the hot stone body massage, whilst pricey, was brilliant. It's a must see area of the hotel so do have go!

Overall highly recommended as a great treat - didn't get chance to try the restaurant but it looks similarly stylish. Will definitely stay again.

  • Stayed: January 2007, traveled on business
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1  Thank mullaghley
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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1,662 - 1,668 of 1,923 reviews

Reviewed February 8, 2007

£280 a night for a small room with tiny shower and no bath. Noisy fans outside room. Head of housekeeping possibly the rudest man I have ever come into contact with. Price quoted was ex vat so nice surprise of £80 on my bill as I checked out. If you value style over any kinf od substance or comfort this could be the place for you. By the way - if you thought the rooms were expensive, don't even venture to the bar where if the surly barmen will condescend to serve you you'll be asked to extract a kidney as payment - oh yes and it's extra for crisps. My 6am coffee was... £8.50 plus £3.50 for a biscuit. That's right £12 for a capuccino and a biscuit. Bargain

  • Stayed: January 2007, traveled on business
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2  Thank prgirl1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 26, 2007

My new husband booked us 2 nights at this hotel as a surprise - and what an amazing stay! I had been to the bar before so I knew the decor was not that of your average hotel, but as it inhabits an old office block I was slightly dubious about how nice the rooms could be - how wrong I was! We had a HUGE room with silver sleigh bed, and everything else except a silver chair and red rug was pure white, with layers of net drapes and beautiful lighting to create different moods. The bathroom and double ended bath were equally big, with great products and more sexy lighting. The whole hotel is ultra modern and minimalist with very individual touches but it can be slightly overwhelming and waiting in the lobby one evening I definitely felt a little out of place without any designer glad rags on! I agree with previous reviews that this is a place to see and be seen so if that's not your thing, then a night or two for the experience and top central location should be enough - it is very expensive mind!

  • Stayed: September 2006, traveled as a couple
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1  Thank CattinJ
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 24, 2007

Stayed here for a week in November. It is a hip hotel popular with upcoming stars trying to get themselves seen and footballers. But I can't help but think it is all gets a little too much after a while. This is where Madonna did her interview screened on Oprah after the adoption of David so it does pull the stars ... but unfortunately all the staff are also waiting to be 'discovered' and most of the time it is difficult to get served as they are more interested in posing and preening themselves- that is unless you tip big! Imogen from BB was a receptionist here ... need I say more????

Anyway - on to the review -
The interior of the hotel is all sleek and white with a pitch black lift up to the room - unfortunately the standard rooms are absolutely tiny - even though they are very modern in terms of design and layout. But they are absolutely spotless with a crisp white and silver image. The first night there was an all night party in a nearby room (a famous guest apparently who they ended up asking to leave). The party was never ending, even after many visits from security, however the next day I was upgraded to a huge suite with free standing bath, sleigh bed, and separate lounge area! this room was enormous and very impressive. On checking out I was told that this room normally costs STG 750 per night - so aI was glad of the upgrade but I really don't think it would have been worth that sort of money. I also saw a delux room as I had a friend staying there ...and while slightly bigger, it would be considered a standard room in any other 5* hotel.


The Long bar and the Purple bar are both nice but very small and it is difficult to get a seat in the long bar there when they are busy. The price of both the drinks and the finger food in the bars is quite pricy - more overpriced than most 5*'s in London - even the Ritz! Towards the end of the week the long bar is buzzing from about 4pm in the evening with lots of local business people and the glamorous set! At one stage I counted 11 bar staff behind the small bar - but yet there was no one to serve a drink. I ordered the dessert tasting plate another day and it took 50 minutes before i got it! It seemed if youtip high you are assured personal service both from the bar staff and the door staff - but otherwise they can't be bothered! But be warned - the amount of times guy's tried to pick me up in the hotel was unbelievable.. .even in the corridors to the rooms I was propositioned. It seems there are a lot of call girls working in this hotel regularly (you can even find them wandering around floors knocking on rooms) - so for a single woman it is a bit of a nightmare to sit in the bar if you are alone and don't want that sort of attention. Men even waited for me outside the ladies asking if i was looking for a good time!

There was a fight in the Purple bar one night when a drunk group of 2 girls/2 guys were ordering cocktails and no-one was paying - the staff handled it well and called out one of the guys who was staying in the hotel to tell him he was being used by the two girls. Thee appeared to be a lot of free loaders or hangers on hanging around the hotel most of the time - this was a complete turnoff as you felt everyone was insincere as a result! The Billiards room also was closed off most of the time for private parties. Another gripe about the purple bar is that the hostess was always asking if you were on the VIP list to gain entry there - and thjen when you went in it was always practically empty.

If you want to get away from it all then there is a very relaxing seating area near the treatment room - all in white - where there was absolutely no noise and it was a nice getaway from the fuss. The gym is also impressive with lots of equipment and in the week I was there I never saw anyone else use it.

All in all I would recommend this hotel for a night out in London (Just don't book a standard room)- Fantastic location near SoHo and the West End for shows etc - but if you are a looking for 5* treatment, luxury plush surrounding and a relaxing environment - then stay elsewhere.

Note - I've found that this hotel is often available as a 'top secret hotel' on Lastminute at a much reduced rate so worth taking a look there!

Stayed: November 2006
2  Thank luccylu
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 8, 2007

On arrival reception was full off eye catching bits, lips sofa, sliver thrown, long chaise longe, pictures of dogs heads, alien chair, the bar was busy and the music was pumping (2 in the afternoon) All staff were very helpful especially doormen and reception, check in was quick and friendly we were shown to our room via the stepping into a space themed lift and given quick but informative details about the hotel.
Rooms are amazing all clean, modern, elegant sleigh beds, glass walls, flowing curtains, ceiling to floor mirrors, running machine and weights (not used haha) desk/dressing table. Bathrooms were fun nice products, lovely bath, fun free standing sink!! Long Bar equally as busy in the evening great cocktails, purple bar less busy and more intimate!! Breakfast was fab (£22.00) so try and get it included in the package delish pastries, fruit, cereals and juices followed by a posh fry up all served until 12 which is a bonus!!
Overal Fun stay, funky, modern, lively not ideal for anyone over 40 unless young at heart!!
Minor thing the bar is loud and can be heard in rooms facing the centre court of the hotel for an early night or less noisy stay ask for a street facing room!!

  • Stayed: January 2007, traveled as a couple
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2  Thank GCKent
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 7, 2007

Hoteliers, send your managers and staff to Sanderson to learn how a hotel shall be operated and guests should be treated!

After staying the last four days at Sanderson, me and my wife talks about the staff and the value of having the right people onboard at a hotel.

-Sandersons has a staff that I wish all the people staying at hotels should have the opportunity to meet.

We have been staying at many upper class hotels over the years and I must say that Sanderson is the best one we have ever experienced as to the overall picture in which ,as you may have already understood, the staff plays a very very important role.

Go here if you are young at mind, experience how good things are at a hotel where the staff is proud to work and proud to give you all the service you would ever dream of, all on a personal basis.

Peter G

  • Stayed: January 2007, traveled as a couple
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2  Thank PeterGustafssonDubai
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 4, 2007

I have been wanting to stay at the sanderson for a long time now since i am a big fan of cutting edge design hotels –and of designer Philippe stark in particular.

I booked a deluxe room for new years eve weekend – 28/12/06-1/1/07 and was hoping for a very romantic and memorable stay in this very famous hotel on this very special time of the year.

i got everything i wished for.

The design – well it is truly fabulous – different then any other hotel I ever stayed at in the world: it is unexpected, beautiful, original, amazing and you cant get enough of it. It is like a perfect bizzar dream, if you know what i mean.

Front desk – the staff at the sanderson are young and friendly. They treated us with perfect manner. we arrived at the hotel at 9 am and immediately were given a room although check in time was 3 pm!

Concierge – was helpful and even got us a table at "j-sheeky" restaurant on a Saturday evening! (one of the hottest seafood spots in town with an impossible waiting list)

The deluxe room –not words nor pictures can truly describe how wonderful and pleasant It really was. Sized about 42 sqm. The bed was very large, very very beautiful and incredibly comfortable. The floor was wooden, the bath area was spacious and included a stand alone bath, a walk in shower, a toilette – all designed magnificently. In fact every item you find in the room is superb – from the toiletries to the towels – to the amazing sofa – to the picture on the ceiling.
Don’t be nervous about the "see through bathroom" – when you use the electrical curtains it becomes completely privet and the whole room get amazing colored lighting effect that makes it feel very heavenly and sensual.

The aqua spa – is b-e-a-t-i-f-u-l. Book a massage and you will enter another dimension.

The purple bar – is for the use of hotel guests only. It is small, dark, extremely cool and relaxed. Amazingly designed.

The long bar – hip trendy and buzzing – not our cup of tea although very stylish indeed.

Courtyard – stunning.

The gym – spacious with cutting edge equipment.

The billiard room – again, so beautiful!

Location – prefect – 2 min from oxford and regent streets, 7 min from soho and fabulous covent garden.

Prices – when you come to London you should prepare yourself for the fact that you are coming to one of the most expensive cities in the world. And the sanderson definitely lives to it's city's rep. it is extremely expensive to stay at the sanderson. Everything costs… even cocktails start at 11 pounds and I don’t even want to start telling you about the prices of the spoon restaurant or the room service. It is EXPENSIVE!

Summery – if you got the cash – you really got to give the sanderson a try. It is not just a beautiful hotel to sleep in - it is an amazing experience that makes you feel very special and to me – worth the money.

* don’t book any room except the deluxe or one of the lofts. We asked to see The smaller "standard" and "superior" rooms to check out the décor and they were small enough to really piss you off!

  • Stayed: December 2006, traveled as a couple
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7  Thank coffeebar
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Additional Information about Sanderson London Hotel

Address: 50 Berners Street, London W1T 3NG, England
Phone Number:
Location: United Kingdom > England > London > Fitzrovia
Amenities:
Bar / Lounge Business Center with Internet Access Fitness Center with Gym / Workout Room Restaurant Room Service Spa Suites Wheelchair access
Hotel Style:
#26 Spa Hotel in London
#26 Romantic Hotel in London
#31 Business Hotel in London
#60 Luxury Hotel in London
Price Range: $322 - $553 (Based on Average Rates for a Standard Room)
Hotel Class:5 star — Sanderson London Hotel 5*
Number of rooms: 150
Official Description (provided by the hotel):
A lavish "Urban Spa" in the heart of London’s West End, Sanderson offers a retreat from the bustle of the city into a world of fantasy and wellbeing. The landmarked 50s building has been transformed into a surreal Cocteau-like dream world, epitomizing a “new luxury” that is smart, pared down, and tempered with a healthy dose of wit and irony. Sanderson’s indoor/outdoor lobby is a layered and sophisticated environment that is totally original. ... more   less 
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Also Known As:
London Sanderson Hotel
Sanderson London Hotel England

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