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“An afternoon of reminiscing!”
Review of British Music Experience - CLOSED

British Music Experience
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Attraction details
Owner description: Britain's interactive museum of popular music. Combining cutting edge audio-visual technology with some of the most coveted music memorabilia – the only exhibition where you can select your favourite content to keep. Trace era defining moments through 60 years of music and its influence on art and fashion. See iconic British music memorabilia from David Bowie’s Ziggy Stardust costume to Amy Winehouse’s dress. Develop your skills on guitar, bass, drums, vocals and even your dance moves!
Reviewed February 26, 2013

I took my teenage son to the British Music Experience on a Saturday, I really enjoyed it and can honestly say I'm glad we went. It's not suitable for young children as there isn't anything to occupy them. My son found it fascinating especially the interaction stations but he would have quite happily left after an hour as he is too young to really appreciate what was there, that and the fact that he isn't really into music of past generations.
Two hours was enough time spent there and to be honest it could be much better, the best way to summarize it is to say, picture Hard Rock Cafe without music and food and not so good memorabilia. Oh top tip, check what other events are on at the O2 before going, we were unfortunate in that 1D (1 Direction) were playing when we went and the tube and area were full of screaming kids. Thankfully they didn't go into the BME. After visiting once I don't feel the need to go there again, the merchandise isn't that good either.

Thank Claire K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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102 - 106 of 235 reviews

Reviewed February 24, 2013

Visited on a Saturday while at the O2 with 2 for 1 tickets. When you first get there there is a shop with a room with some memorabilia in it, the attraction wasn't very well signposted we were left thinking is that it? We weren't the only ones. You go through the shop to the main attraction. It is all sectioned into different areas, warchild exhibition, and rooms going through different decades. You also had the option to play on different instruments and record yourself singing. We didn't really use the smartcard as didn't really understand it. It was a good attraction to go through memory lane lots of interesting memorabilia on display. Worth a look if your in the area.

Thank marmite_x
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed February 23, 2013

Travelled across London for this, wish we hadn't bothered. One or two items of memorabilia worth seeing but for the most part quite mediocre. Swarming with over-excited noisy school kids which didn't help. The O2 itself is an impressive structure and what has been done inside is worth seeing but that's it.

2  Thank Nick H
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed February 23, 2013

When we arrived at this attraction unfortunately it turned out to be we had timed our visit with a large group of French teenagers who made it impossible for us to work out whether they were in the queue or not. Having worked out that weren't we proceeded to the back of a small line to get tickets. We were in this queue approx. 10 mins before being seen, this despite the fact there were only several people ahead of use and nobody had thought of opening an extra window to speed up this process.

We then proceeded up the escalator and went into the temporary 'warchild exhibition', which we found to be rather interesting, with a very low amount of people in, allowing us to take time to both read and look at the photographs displayed.

Once we had finished looking round the temporary exhibition, we carried on to the main part of the BME up another flight of escalators. Once up this flight of escalators you are directed through to what turned out to be the shop for the experience. Where we ended up hoovering unsure where to proceed to. After a 5-10 wait we are finally guided into a large room with a bench, showing a video explaining what the experience was all about. Once this is finished you go through a set of doors on the opposite side to the way you entered, to start your tour through music history.

The first room we came to was the interactive zone where people were able to try out new instruments, such as drums and guitars, or show off your preexisting skills. But with a large group of the French youth in that particular room we decided to carry on for the time being.

You are then guided through rooms which exhibit the British music through the decades, with things such as hand written lyrics, instruments and costumes.

With the smart-card feature I think it was a good idea, though not for everyone, as I would rather have a booklet with such information on. And unfortunately we went at the same time as a school trip, which I believe limited our enjoyment of this attraction on this particular occasion.

2  Thank Josh_Ruth
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed February 21, 2013

Given we have some of the best musicians in the world this is a disappointing experience. The customer service was poor (slow queue for tickets, no direction on entry) and various items were not working including the introductory presentation (no apology from the member of staff just a shrug of the shoulders). Having said that my 11 year old enjoyed a number of the exhibits, especially the dance routine and vocal booth.

As for others I would have felt more aggrieved if I had paid full price and not used a 2-1 voucher.

Basically worth a visit with a voucher if you are in the vicinity but I definately wouldn't make a special trip or pay full price.

2  Thank Lee B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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