Simply Italian is a large converted warehouse on the Strand in Rye. This is a locally run chain with other restaurants in nearby towns and was very busy and bustling with people queuing for tables when we visited at 8 on a Friday night so you need to book. The table sizes are generous and reasonably spaced so it didn't feel crowded despite being so busy.
All the usual Italian favorites with some interesting specials featuring local fish. We stuck to garlic bread and pasta mains - my spaghetti with meatballs was very good. Portion sizes are generous - we didn't have room for deserts but they seemed very popular with the mainly local clientele. Very acceptable bottle of Italian Red.
There was a little wait for food as they were very busy but they warned us of that in advance.
Enjoyable experience and reasonable prices. The sort of place you would want for your local Italian and would use a lot.