I've spent a lot of time over the last 48 months travelling to Bournemouth on business and I always choose to stay here. The rooms are always clean and tidy and the beds are very comfy. The room numbering system is also a nice little touch. If on a nice weekend break with your partner I'd also suggest paying extra for the roll top bath.
Always a nice atmosphere in the bar area with a good selection of beers on top and the breakfasts are always nice and cooked fresh to your liking.