Living not that far away from Byron Bay (Australia) and having travelled throughout the UK every other year for the last 15 years, I never thought I'd see a beach like this in the UK. We visited on a cloudy and miserably cold day in late April 2013 but even then the water was a beautiful colour that I expect to see on a beach. This beach is just a very quick walk away from the shops of St Ives but wow, it is another world away from the more traditional English beach on the other side of the shops. I much prefer this side. The cafe on the beach front (right in front of the Tate) has a good reputation and good modern menu, even including tapas, which you won't find in many (if any) other places in St Ives. Great place to sit and enjoy the incredible view. They even have an enclosed area which still has the view.
Tip: don't park in the council parking at the top of the hill when entering St Ives. It costs 5.70 pounds for any time over 2 hours and then you also have to pay 1 pound per person each way on the shuttle bus into town (or walk for 10 minutes but no good for mobility impaired as it is on a steep hill). Parking is difficult here.
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