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“Horrible service and subpar overpriced food”
Review of The Loaf

The Loaf
Ranked #8 of 58 Restaurants in Fernie
Price range: $6 - $39
Cuisines: Pizza, Cafe
More restaurant details
Restaurant details
Dining options: Dinner, Breakfast, Late Night, Reservations
Description: The Loaf has been growing and evolving for seven years, from a start-up in a miner’s cottage to a firm favourite in Fernie’s Downtown core. Owners Phil & Claire Gadd have always designed The Loaf to be accessible and affordable, a neighbourhood restaurant where everyone is welcome and feels comfortable, no matter what the time of day. With excellent food, made from scratch on the premises daily. Now its time for some changes: updating the interior to make a more comfortable dining experience, extending the list of craft beers and offering more wines and liquor and creating an environment where the focus is on exceptional food, good company and the relaxed dining experience. “Our perfect wish for Fernie is a place with craft beers, a good solid wine list by the glass, pizzas, pasta, and some other nice mains, but nothing too fancy. And that’s exactly what we’re aiming to do at The Loaf.”
Reviewed September 2, 2012

Staff were disorganized and full of excuses; soup tasted like water and sandwiches were tasteless. One friend had to wait 30 mins for a regular coffee & turkey sandwich. Best thing about this place was the awesome water with mint leaves!

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Thank Calgaryoilers
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
PhilLoaf, Owner at The Loaf, responded to this reviewResponded September 4, 2012

I'm very sorry to hear that you had a disappointing experience in the bakery/restaurant. We have just moved to our new location on 2nd AVE that week, and have been overwhelmed with the shear number of people that came through the door over the weekend.

I am not using this as an excuse for poor service, we strive at Loaf Bakery to offer the best service and food that we possibly can. My staff had worked above and beyond what was required to get us open last Thursday and unfortunately you didn't have the experience that we like to try to give all of our customers.

If you decide to come back and give us another try please do make yourself known to either myself or the manager on duty and we will try and compensate for your last experience.

Once again I do apologise and we would like to see you again at Loaf Bakery.

Phil Gadd

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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308 - 312 of 334 reviews

Reviewed August 26, 2012

A very unassuming place - but for all the vehicles parked out front, we may have missed it! We were looking for a quick lunch spot that would feature 'real' ingredients. We found it here. The kids had cheese pizza on a thin crust (very good crust - it looked and tasted great). [Lots of different pizzas available.] The adults had homemade soup, pear/avocado salad and whole grain bread. So so so much better than the plethora of fast food places on the main street through Fernie. Brownies for the car and two loaves for home = one happy family. Will be back during ski season.

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Thank Ann D
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed July 11, 2012

Have boiught the bread at the Cranbrook Village market and it is fabulous.
Have not been to their store in Fernie

Thank Judith M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed July 1, 2012

We were told about the loaf from a friend who frequents when in town and sung their praises. We visited for the weekend and tried the pizza for lunch on our first day in Fernie. It was GREAT! The kids asked if we could return the next day because they got stickers! We happily obliged because the food and the service was great. Awesome family friendly environment (they even had a high chair) and will definitely return next time we are in town :)

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Thank Kimnrick
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed June 30, 2012

We ate here on a Friday evening at 5 pm on a long weekend and were surprised to mostly be the only ones eating at the restaurant. The pizzas were crispy, flatbread and flavorful. The avocado salad was very good. The service was friendly. I would return but not this trip.

Thank gr8cdnfam
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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