We first learned about ice hotels from a gorgeous Nat Geo documentary; then we learned of Rami Kurtakko and team's work in Montreal. We were vary excited to see Snow Village (tho we chose for financial reasons not to spend the night). We arrived on a Friday at dusk with gentle snowfall. After paying the $12 admission, we learned that there was to be a tour; after listening that it was in French (understandably), we didn't want to bog the group down by having to translate for the just us two, so we opted out.
The Snow Village engineering did not disappoint; the long corridors of sci-fi arches are a delight. The NYC-themed snow-and-ice-sculpted rooms range from nuanced (clever use of LED lighting; "minus degree" room numbers) and thrilling (King Kong; The Village Vangaurd) to several perfunctorily Snow Village™ logo branded rooms, but overall terrific.
However, this visitor had a few observations about what i perceived as several marketing/management missteps – one serious. Approaching the complex, you see the village structures surrounded by glaring white flood lights, giving the "village" an industrial/construction site feel. An outdoor projection screen surrounded by loud techno-thumping speakers, suggested a dance area completely abandoned throughout our visit. So our first impression was to wonder if the Snow Village was a FAIL and we had fallen into a tourist trap.
It isn't, but someone was not paying attention to visitor experience.
Then there is the ice slide… with a poorly maintained deep RUT at the end of the slide. And there i picked up my Snow Village souvenir, a painful, fractured rib.
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