This is one of Edmonton's hottest, trendiest restaurants, and it's always jam-packed and noisy with lineups out of the door on busy nights. I've been twice, once on a Saturday night and once for lunch mid-week. Be clear on one thing, however, it is not a restaurant, more of a cafeteria. You line up at the counter and order your food, are given a tag, and then you are seated. The place does not take reservations and will not seat you until your entire party arrives (and there's nowhere really to wait, you just mill around and get in the way of the staff rushing around). The seating is a variety of things; a couple of small tables, some coffee-bar-style groupings of lounge chairs and a couple of large tables where various parties would sit together. It is also like a cafeteria in that the staff would like you to eat and get out as quickly as possible so they can seat another group (one of the owners told me that's why they couldn't seat me until the rest of my party arrived -- their business is on the basis of quick turnover). The food is very reasonably priced -- $10 for tacos, a little higher for other variations. As to the food itself, there's no doubt it's an improvement on fast-food or chain-restaurant Mexican food. Ingredients are fresh and tasty; I would have preferred a non-deep-fried option for the fish taco, but that being said the fry was spot-on, very crunchy and tasty. My big criticism was that the dish was also WAY too salted. It really detracted from the overall result. The ambience definitely skews young -- very frenetic and loud. There was a rather amateurish painting of Frieda Kahlo on one wall that made me cringe, and lots of Day of the Dead knick-knacks. I also found some of the staff a bit obnoxious (others were perfectly fine, so I guess it's the luck of the draw). Overall, I'd recommend the place for a quick lunch or takeout food; not so much for evening dining.
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