Google Maps will tell you it's just an hour from Paleochora but will not say that the road is a narrow eroding dirt road covered in rocks, endlessly winding and with a cliff edge alongside for most of the trip. The scenery of this route is not great either. Unless you're an expert in these conditions it will take longer. The road out to/from Chania is orders of magnitude better.
When you arrive though, the beach is lovely and the shallow water so amazingly clear. Plan to spend a few hours at least.
We went in April and the toilets were filled with maintenance equipment (I peed over a wheelbarrow inside a porta-loo), so you might want to go at one of the nearby tavernas before heading down to the beach. Thankfully it was not overcrowded at this time.
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