Playa del Norte is probably the best beach area on Isla Mujeres but it isn't the only beach area. They are all good. We have been on Isla 5-7 times. It has become more touristy compared to our first visit 26 years ago. On holidays the locals (with large extended families) crowd the beaches starting early in the morning and stay until the sun goes down. There is still always some beach area to find somewhere. The Posada del Mar is our favorite place to stay and eat. It is most reasonable and the people are long time employees and very friendly. No matter where we are staying we almost always eat at the Posada del Mar for breakfast, lunch, dinner or a snack of chips and fresh Guacamole!
The Avalon on the far North part of the island is nice if you can get a fair deal. Somtimes it is best to get a good deal in Cancun for your stay and take the 'fast' boat over to Isla Mujeres for the day.
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