The admission price of 12 US buys you access to a lighthouse, museum, boat ride on a mangrove lagoon, access to a beach with hammocks and beach chairs.
The beach is peaceful, the same awesome mix of light blue water and non-burning white sand you can expect in the Mayan Riviera. The day we went, the sea was calm enough for a toddler to wade in, with only tiny waves.
There's a small reef you can swim to with not much effort. I cannot SCUBA dive, so I am limited to snorkeling and it was nice to find such a convenient spot. On a rough day, I can see swimming this reef as a challenge, but it was quite alright the day we went. Unfortunately I only had about an hour to swim out and snorkel, but it was worth the $10 US I paid for the rental gear. Triggerfish, french angels, parrotfishes and other small fishes galore.
The ride through the mangrove was sad - as of 2013 it has not recovered from hurricane Wilma, the crocodiles hide very well and all I saw for birds was a crow.
The lighthouse was interesting, as was the museum. A few semi-wild coatis roamed around. Walking around the cool-textured coral rocks with a child was a delight. Many, many treasures to be found (and leave behind, if you have a smidgeon of environmental consciousness).
On the way out, we stopped by the small Maya observatory. Interesting, particularly if you like late post-classic Mayan buildings (i.e. are a nerd like me) but not spectacular.
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