The majority of the tour buses start coming in at 11:30 am or 12:00 pm, and there are A LOT of them. We rented a car in Playa del Carmen, left at 7:15 am and got to the site at 10:30 am or thereabouts. We didn't have the place to ourselves, but we also didn't have to wait in line and had the extra benefit of being able to take photos that were largely unobstructed by hundreds of people. The extra bonus was the cost: $66 for the rental + gas, and the car was delivered and picked up from our hotel. Having taken this kind of tour last year, I know they don't come cheap. Either way though, the site is spectacular and well worth the few hours away from the beach.
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