We stayed in a number of ryokans during our stay in Japan, and we all agree that the best ryokan experience was at the Shimaya with the Yamoto family. The accomodation was basic in comparison to other ryokans we had visited, but very clean and had everything that you needed. What singled this place out was the care and attention given to us by the family. We felt so welcome. They have a huge amount of local knowledge, they are full of recommendations of places to visit, eat, and experience, and can always tell you how to get there. Nothing was too much trouble for them. Mr Yamoto gave us a lift to the Snow Monkey park, and then picked us up again later which was an unexpected kindness. The location of the hotel is good, close to the station, and there are local bars and restaurants within strolling distance. Highly recommended if you want to see the snow monkeys and need a good value and friendly place to stay .