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“Wife's favourite day out!”

Serravalle Designer Outlet
Certificate of Excellence
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Attraction details
Recommended length of visit: More than 3 hours
Owner description: Serravalle Designer Outlet is Italy's first and largest designer outlet. The setting is inspired by classic Italian architecture. Enjoy our cafes and restaurants, children's play area, free parking and more than 300 brands. Your shopping experience will be unforgettable: from iconic fashion brands like Prada, Burberry, Bulgari and Dolce & Gabbana to sporting labels, like Nike and Slam, and high-street favourites, like Guess and Desigual.
Reviewed February 26, 2013

Whether you fall for Furla, preen for Prada, or just want to look for a sensibly priced Botany sweater from Glenfield, this outlet centre will probably save you the cost of coming from Genoa or Milan.

More clothes and accessories than shoes, unless you are going to spring for the really high-end designers. There is a cafe noir shoe outlet 1km south of this centre, on the way back to the A7 motorway.

Don't bother with the Lindt chocolate shop - the prices are higher than the supermarket. No explicitly gluten-free offerings in the eateries (and we do complain about this every time; but you can get gluten-free pizza at Terazza in Novi Ligure 5km away, or eat a really delicious and GF meal at the Locanda dei Narcisi in Pozzolo Formigaro 15km NW).

Do get there early - there are fewer people in the morning than in the afternoon, especially midweek.

2  Thank Dutchmm
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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"designer outlet"
in 29 reviews
"the bus"
in 23 reviews
"tax refund"
in 17 reviews
"great shopping"
in 11 reviews
"italian brands"
in 11 reviews
"day trip"
in 9 reviews
"hugo boss"
in 10 reviews
"big brands"
in 9 reviews
"high end"
in 9 reviews
"outlet prices"
in 9 reviews
"luxury brands"
in 8 reviews
"known brands"
in 7 reviews
"shopping experience"
in 6 reviews
"central milan"
in 6 reviews
"happy shopping"
in 5 reviews
"nice outlet"
in 5 reviews
"lots of shops"
in 5 reviews
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309 - 313 of 1,837 reviews

Reviewed February 10, 2013

Spent a lot of cash. This area connects expensive brands (like burberry DG, prada) with those medum priced (diesel, calvin) and those rather cheap (benetton, freddy, puma)
Everyone will find something interesting.

3  Thank Kamil77
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 24, 2013

More than a hundred stores!!! Great price!!! Prada, , D&G, Boss, Armani, Bulgari!!! all of the biggest names for afordable prices. Ask in your hotel for the discount card!!! Some shops have extra discounts of 10-20% with a discount card you can ask for in your hotel!!!

4  Thank MizMk
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed January 23, 2013 via mobile

About an hour away from city centre. Paid 20€ for a return coach ride there. Higher end brands like Prada, Hugo and Ferragamo has gd buys. Can forget abt wasting time in street brands like nike and adidas, not exactly very discounted

4  Thank wendeefok
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Reviewed September 30, 2012

Everything. The brands, the staff that works There and of course the prices. If you want to do good and cheap shopping therapy go there.

5  Thank GEORGE F
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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