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“Unbelievably fancy, pretty good beer!”

Museum of Yebisu Beer
Ranked #13 of 276 things to do in Shibuya
Certificate of Excellence
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Attraction details
Fee: No
Recommended length of visit: <1 hour
Owner description: A free short tour explains the historic beer-making process and showcases vintage advertisements. Samples are available for purchase after the tour at rock bottom rates--only ¥500 for four.
Reviewed October 19, 2012

The whole place is ridiculously nice; when they say "museum" they're not kidding. I showed up a bit too late to do the tour but I was able to do the tasting (which, really, was all I was there for to begin with). Super nice, professional folks working the bar there - the beer is good, not great, but it's cheap so whatever. A great way to spend half an hour, or honestly a pretty cheap way to pre-game

Thank Riptor3000
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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"beer tasting"
in 12 reviews
"tasting room"
in 10 reviews
"vending machine"
in 11 reviews
"sapporo beer"
in 5 reviews
"self guided tour"
in 4 reviews
"ebisu station"
in 7 reviews
"yebisu garden place"
in 4 reviews
"sized glasses"
in 2 reviews
"beer company"
in 2 reviews
"buy tokens"
in 2 reviews
"english speaking tour"
in 2 reviews
"beer tokens"
in 2 reviews
"english descriptions"
in 2 reviews
"mitsukoshi department store"
in 2 reviews
"souvenir shop"
in 4 reviews
"worth a visit"
in 7 reviews
"japanese language"
in 2 reviews
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113 - 117 of 423 reviews

Reviewed October 18, 2012

Be mindful that this museum is free of admission and you only pay for the tour. Last tour of the day is 17h10.
Me and my wife stopped by because we were having lunch close to the Yebisu Garden Place, which is also pretty cool. The museum is really small but well constructed, good taste architecture and nice photos on the walls.
We entered the museum tasted a couple of their beers - they're really good - bought some souvenirs (t-shirt is nice) and after 40 minutes we left - satisfied.
So, basically don't expect the Louvre. It's a tiny museum-bar but worth it.

Thank thepinheiros
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed October 6, 2012

Entertaining and educational, this is a place you should visit and try some beer. There are also some park/beer garden outside you can get great snack to munch on with Ebisu and Sapporo.
Go there if you have some extra time and a bit tired of the hectic streets in Tokyo.

Thank islandbikini
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed August 16, 2012

Having an above-average interest in beer, I've been to a few breweries and beer museums around the world. Yebisu being a macro lager from Sapporo Breweries, I didn't expect a loving history of craft beer, but certainly more than this.

First, and this really says everything about the place, they don't have guides. They have "brand communicators". In other words, the museum is more about marketing the brand rather than make people learn about beer culture and brewing history.

Walking around the museum independently is free, but they recommend that you go on a paid tour. If so, you get access to "the lounge" - two couches stacked away in a corner behind some cordons.

You also get followed by a "brand communicator" around the very small exhibition of artifacts. We walked just in front of a Japanese group with a guide, and they took as much time as we used reading the plaques. The exhibition consists of nothing more than a few glass cases with old photographs, beer glasses and a few advertisements.

If you go on a tour, you also get to have a beer tasting in the middle of the main hall. Considering the fact that all the Yebisu beers are rather ordinary, this can't be much of an adventure - and the beer's for sale at the museum bar anyway.

This being such a big brand, and having one of the cooler logos in the brewing industry, it would have been interesting to learn more about their marketing and the brand development. Not least the history of the beer, which went out of production for a long time.

But unfortunately this is just a lackluster showcase aimed at people with no real interest in diving into the subject. If visiting, you're best of off by having a quick, free look around, have a beer at the bar (it costs the same as in an average bar), and then leave without bothering with the equally lackluster gift shop.

1  Thank stesath
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Reviewed August 10, 2012

We had a fun time here but you should know the Tour is not of a Brewry nor has anything to do with the production process.

For 500 yen we had a lovely Japanese lady walk us around the corners of the Gallery displaying photographs and objects related to the history of Yenisu Beer. There wasn't an English option but they did provide English notes. If you want to have the 'Japanese tour guide' experience this is a good option since its pretty short. You end up around a table doing a tasting of two beers (good sized glasses) and seeing a neat little interactive experiment about how beer straight from the can doesn't taste as good as from a glass.

After leaving the Beer Museum we walked across to the other side of Ebisu Garden Place for the best free views around. We caught the elevator to the 39th floor for great views towards Shinjuku.

1  Thank Glenda B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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