Where the sea ends and the shops and restaurants begin, is a land populated by hawkers, plastic tables and seats to eat at, open air massage parlours, hawkers selling day trips, trinket stores etc. It feels very crowded. The food is OK, but it seems that the restaurants don't really try, competition does not in this case promote better standards. If you couldn't see the beach, you might not even know it's there. For me Alona beach was more a port to catch a boat for a day trip or for diving, not a destination in its own right.
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