The natural beauty of the place has been ruined by the chaotic set up of resorts and restaurants along the beach front. You can't even walk from one end of the beach to the other without having to go up and down the deteriorating steps that resorts have put up. Most places have built right up along the water's edge cutting the beach short. It looks sloppy when you're down by the water. A couple of resorts at one end of the beach have the right idea and built their structures set back away from the water, leaving a nice grassy field of coconut trees to provide shade from the broad, natural beach. Since shade is limited, one place makes a buck by charging a fee to avail of their shade and lounge chairs. A minimum of P250/head is charged, but at least it's consumable. Unfortunately, their food costs about P500/entree. The positive thing about Alona Beach is that the resorts have not put up walls to claim ownership of certain spots of the beach, so it seems that it is still public and local fisher folks can still bring their "banca" up to the beach. Ironically, the BBQ places selling grilled fish and seafoods get their stocks from Tagbilaran, shipped in frozen daily. It would have been tasty to eat fresh grilled fish by the sea, but the eyes were red and the gills dull, so we went for chicken and pork belly instead. There is a diversity of restaurants along the beach, so it's a nice place to catch dinner, but it's pricey for local tourists. If you're from Europe or East Asia it would be very cheap. That's perhaps why the place is swamped with foreign tourists, mostly from European countries, Japan, and Korea. We enjoyed ourselves nonetheless, just to get away for a few days. With better planning and regulation, Alona Beach really could be a beautiful place.
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