What a rip off. We live in SF, but needed a mini van to shuttle a bunch out of town guests around. We rented for one day, picked up at noon and returned at 12:40 the next day. For returning 40 minutes late we were charged an additional hour at $25.52 plus an additional day LDW insurance of $23. So our $150 one day rental ended up costing us $238.38. For one day. That's almost $10 per HOUR of car rental.
I could have paid for cab rides for everyone cheaper.