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FIFA: Beer at the 2014 World Cup

Philadelphia...
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FIFA: Beer at the 2014 World Cup

Beer must be sold at all venues hosting matches in the 2014 World Cup in Brazil, football's world governing body, FIFA, has insisted.

Alcoholic drinks are currently banned at Brazilian stadiums and Brazil’s health minister wants to maintain the ban.

Alcohol was banned at Brazilian football matches in 2003 in an attempt to tackle violence between rival football fans.

http://bit.ly/xoItAI

Rio de Janeiro, RJ
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1. Re: FIFA: Beer at the 2014 World Cup

That is a difficult issue... and I don´t have any idea how it is gonna be solved.

How ironic things are in the business world...

One of the main sponsors of the event is Budweiser, that was a few years ago acquired by the brazilian giant AmBev.

But... did AmBev imagine that just in their home country would that be so difficult to profit and put an end to their business, even being their country of origin the football´s country and the desired event in question, being the biggest football event in the world?

Philadelphia...
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2. Re: FIFA: Beer at the 2014 World Cup

Brazil took a step toward relaxing its strict ban on alcohol at soccer stadiums Tuesday, responding to World Cup organizers' concerns. The Federation International de Football Association is pushing for the change so it can make Budweiser the "Official Beer of the FIFA World Cup" when Brazil hosts the event in 2014.

Late Tuesday, a special committee voted 15-9 to approve the sale of alcoholic beverages at Brazil's soccer stadiums during the 2014 World Cup, as well as the 2013 Confederations Cup. The measure now advances in the legislature; it will require a signature from President Dilma Rousseff before it is enacted.

http://n.pr/zV8qU2

Rio de Janeiro, RJ
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3. Re: FIFA: Beer at the 2014 World Cup

They are crazy... There is a giant ad of Brahma painted inside the Engenhão stadium! and i try to buy brahma there and they don't sell!

Fifa is correct. There is pointless to prohibit alcohol anywhere... do they forget the prohibition in USA from 1919 to 1933? did the crimes over in that period? i don't think so.

The Violence in sports will continue with or without alcohol... and come on... beer is not real alcohol! our beer has only 5%!

it is not the substance, it is the man!

Don't u want to see fights in the stadia? ban the organized fans.

Welcome,

Brazil Rio

West Midlands...
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4. Re: FIFA: Beer at the 2014 World Cup

There will be beer, (even if Budweiser does not really deserve that discription - "spulwasser" as the Germans called it ) - too much money involved in the sponsorships etc, same way as the ticket discount dispute will be resolved.

Rio de Janeiro, RJ
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5. Re: FIFA: Beer at the 2014 World Cup

"They" are almost finishing the discussions about the "General World Cup Law".

Money talks.

Philadelphia...
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6. Re: FIFA: Beer at the 2014 World Cup

Sports=Money.

Rio de Janeiro, RJ
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7. Re: FIFA: Beer at the 2014 World Cup

There are serious constitutionality issues with the so called "Lei Geral da Copa", first and foremost, the fact that the legislature may not pass laws that are not abstract, or general, so a law that only allows beer at FIFA venues is unconstitutional in that respect.

The other point, and that is just regarding beer, that, in areas around the stadium only Bud may be sold, which interferes with the liberty of choice and the freedom of commerce.

Both points are just touching on the topics of unconstitutionality of that law. Then there is the fact that the state will be held responsible for all damages done by FIFA (unconstitutional). There is also a funny article that states that, if someone desists of a ticket, he won't get his money back and even has to pay a fine, which is contrary to the Codigo de Consumidor, and the codigo de consumidor has prevalence in all consumer cases.

And the list goes on.

new jersey
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8. Re: FIFA: Beer at the 2014 World Cup

I find it so ironic that such fuss is being made over a beer that is so terrible!!!!

Historically, FIFA gets what they want, and only Budweiser is sold at FIFA sponsored activities. In South Africa, they did allow a local beer (Castle) to be sold at certain "fan festivals" although it had to be served in a container that could not have the brand name on it--silly I know.

But fans could still buy a variety of beers at establishments located next to any of the grounds.

Sadly, such limitations that FIFA places on the venues actually hinders the fan experience they are trying to promote.

Rio de Janeiro, RJ
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9. Re: FIFA: Beer at the 2014 World Cup

Dr. Sven,

The most honest for Brazil, would be not to apply for the World Cup as we have already pointed here in the forum in another topic a few months ago.

Be chosen and let to discuss these issues only a pair of years before the event is not honest.

But, even worst is to accept all these FIFA conditions, by passing our constitution and breaking people's rights.

Edited: 3:42 pm, March 09, 2012
London, United...
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10. Re: FIFA: Beer at the 2014 World Cup

FIFA are well known for their demands on the host nation. I believe that they also do not pay any tax to the host nation on tournament profits.

This is all well understood and thee bidding process should not be entered into in ignorance.

I am very much looking forward to the Brazil world cup although I am already concerned about price gouging from hotels.

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