If you have never lived in London or visited the Fortnum and Mason in London then you won't be any wiser, yet when you pay 130AED = £22. 55 for a jar of Strawberry and Rose Petal preserve, which is almost double what you pay in London, then either there is a serious pricing error or it one big massive rip off. The Dubai Fortnum and Mason only does afternoon teas, sell tea and coffee. The staff looks the part, yet it's missing many of the departments you find in the Piccadilly store. I for one won't be going back.