A PRIVATE sector-led campaign aimed at bringing in five million foreign visitors to the Philippines annually is focusing on making the resort island of Boracay more tourist-friendly by inducing investments of up to P10 billion.
Samie Lim, chairman of the tourism committee of the Philippine Chamber of Commerce and Industry (PCCI), said International Finance Corp. had prepared a list of business opportunities costing between P10 million and P10 billion for Boracay.
Lim said the PCCI was coordinating projects to put up transport services and additional rooms on the island in the central Philippines.
He said there were plans to set up a Hong Kong-style ferry service between Boracay and Caticlan town, the jump-off point to the resort island, and that Tiger Airways and other budget airlines were interested in expanding services to secondary airports like the one in Caticlan.
Lim said big hotel operators like the Shangri-La group were in various stages of putting up accommodation facilities with 300 to 500 rooms each in Boracay.
Lim said the focus on Boracay was aimed at making the island the country's biggest tourist magnet, with arrivals hoped to be increased to about thee million a year from the current 140,000.
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