I've used Pride Travel Agency to book my holiday in Turkey from 22 April - 25 April 2011. I booked a TURKEY TOUR #4A (4 DAYS - 3 NIGHTS) to EPHESUS, PAMUKKALE AND CAPPADOCIA TOUR BY PLANE. It was very well organised and travel insurance are included in the price. All the hotels I stayed during the trip were comfortable and well located in each city.
I also used them to book a hotel in Istanbul provided you give them the price range you are willingly to pay. The hotel I booked through Pride Travel Agency is so much better than the one I booked through other websites.
Overall I have a fantastic time in Turkey. Thank you Pride Travel Agency for the holiday. I will not hesitate to use them the next time I return to Turkey.