Can you buy alcohol in Marrakech for personal consumption . .
Yes there are numerous supermarkets and shops in the new city areas which sell alcohol. If you say where you intend to stay we can tell you where the nearest shop is.
Yes you can.
There are Hotels and restaurants all over the city which sell alcohol and several supermarkets with alcohol for sale as well as licenced alimentation outlets where Moroccans and tourists can buy alcohol.
Why did you think it may be a problem?
there are, as far as i know, no shops selling alcohol inside the medina. most riads serve alcohol to their guest, however, and this is usually mentioned on their websites. as for cafes and restaurants, a few serve alcohol in the area of the square, there is the Kosy Bar in the Kasbah, and most of the riad-based restaurants.
outside the medina, many places serve alcohol.
Buying alcohol in itself is not a problem, but I think difficulties can arise depending on your location. We did walk along Avenue Mohammed V into Gueliz on our first day and managed to find one licensed outlet. But as we were in the Medina (and on the side furthest from Gueliz) we didn't fancy going back to Gueliz just to buy alcohol.
Our riad only served breakfast, but as we'd struck up a very good relationship with our hosts, we asked if they might be able to get us some wine to drink at the riad - and the following day very kindly they obliged.
Re: Kozy Bar - we walked past each day and the wine prices looked reasonable (beer in comparison seemed expensive). Kozy Bar is in the Place des Ferblantiers which I understood was on the edge of the Mellah, not the Kasbah.
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i second the Gris. not our usual style preference - but we liked it so much we had it most evenings.
Quite frankly, we found no restaurants serving alcohol in Marrakech, Casablanca or Fes, our riads did not serve alcohol (though they happily chilled wine we bought at a supermarket). We stayed in the medina in Marrakech and Fes and could find nowhere there that served alcohol nearby. Our hotel in Casa would serve at their restaurant or in the room. My advice is to buy it at a supermarket and take it with you.
It is quite possible that there are places serving alcohol, but they are not recognisable to the casual tourist. For a meal with alcohol, check and plan in advance.
We were served alcohol in the first resturant we visited: Cafe Arabe and were provided with a (very good)bottle of wine each night in our riad (The Papillon) I don't think these two establishments are unusual in doing so,