We recently visited Bundaberg and took the Bond Store (Bundaberg Rum Distillery) Tour. While the tour was very informative and enjoyable, we found that the rums sold by the company in their gift shop were more expensive than at outside liquor stores. We lost $30 in the process. When we contacted the company, enquiring why it was more expensive to buy directly from them, a company representative told us that it was our mistake to buy from their gift shop and if we complained about this issue, the company may proceed legally against us!
Please learn from our experience. You would be better served if you enquire prices from outside retailers before you buy anything directly from the company's gift shop.