Just returned from a short break to Iceland and had a fantastic time. We hired a car from Lagoon Car Rental, which I became aware of as Ingolfur from that company had helpfully answered my post on tripadvisor a couple of weeks ago when I had queried driving conditions there. We ended up hiring from Lagoon Car Rental as their price was good and any queries I had before booking were answered so quickly. When we arrived at the airport Ingofur and his colleague Einar were waiting for us and even gave us a box of chocolates as we were one of their 1st customers, having only started their business last month. They had also upgraded us to an automatic instead of the manual we had booked. The car was brand new, we were given maps, paperwork was completed in minutes and we were on our way. The car was fitted with studded tyres which meant the snow and ice didn't cause us any problems. It also had heated front seats which was a nice bonus on the cold days. When we had an issue with the car we emailed Ingolfur and he responded immediately with reassurance and advice. When we returned the car Ingolfur and Einar were again waiting for us at the airport as agreed, and were lovely to deal with. They treated us like friends rather than strangers, and were so professional and nice to deal with. They are only a new company starting out on their venture and we were so glad we had found and booked with them. If I return to Iceland I would definitely hope to hire a car through them again. 10/10 for service, helpfulness and friendliness. Also, we found driving in Iceland to be fine. The roads are in good condition and mostly very straight. I would definitely advise studded tyres as there was snow and ice on the roads while we were there and we didn't have any problems. For anyone considering going, go for it. It's a fantastic country and I can't wait to return.