After 35 years in the travel industry I decided to take a comprehensive trip through Europe. Part of this was atrip on the Glacier Express from St.Moritz to Zermatt to get back into Italy. Fine buy a Swiss Transfer Pass. Jump on the Glacier Express website and reserve a seat. You wish, only took a whole day and two people with two computers to reserve that seat and only with the help of the Swiss Forum on trip advisor. The Glacier Express website would have to be the most cumbersome and "clunky" site I have ever come across. Why they hide the "make a seat reservation" in such an obscure part of the site is beyond me. UNLESS they have been brow beaten by that other company who blocks off most of the seats. Glacier Express really does need the services of someone who knows something about IT and consumer services/expectations.