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Firenze card 72 euros

Independence, Kansas
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Firenze card 72 euros

We are spending the first week in October in Florence as first timers. We are not sure which museums we want to visit but the Galileo, Academia, Gucci, and Uffizi are on our list. We might happen on others so we are planning on getting the card even though it may not be a good deal. If we buy individual tickets to each of those on our list, how can we add to our visits without long lines at other places? The hassle factor might be in play here to justify the 72 Euro card. Advice welcomed.

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11. Re: Firenze card 72 euros

Neither had I, thank you Alberto.

Norwich, Norfolk, Uk
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12. Re: Firenze card 72 euros

I feel guilty about all the 'popping into' places I did last time I used it now!

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13. Re: Firenze card 72 euros

For many though, it's not a museum marathon, it's more about breaking even. So do the entrances and reservations fees of the places you want to see come to about 72 euro. A few euro here or there are fine but people don't want to spend much more than the value they receive or feel like they need to see more places than intended just to break even.

Florence, Italy
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14. Re: Firenze card 72 euros

The start of Firenze Card was preceded by a long debate in the newspapers, at the political and institutional level and among the florentines. Those of you very familiar with Florence, will know that the city is extremely divided, always fighting with itself, and in perpetual controversy of all against all. This, however, historically; at least since the Middle Ages, if not before, possibly. Among the many matters of continuing controversy, criticisms and suggestions are made periodically in the newspapers, or by florentines, about how museums are organized, and how to improve them. Usually, it is noted that the visit of the museums is not comfortable as in many foreign countries; this critic is a sort of broken record (disco rotto), as it invariably appears in the discussion: to be modern, comfortable and so well organized as foreign countries museums; so, it has been criticized the lack of a bookshop, or a modern café to rest between a room and the other, as it already happens since a long time in Paris museums, for instance.

It is true that florentine, and italian museums in general, they are often exactly as they were in the 1960s; hence a long and contentious debate on the matter.

Among the matter of discussion, this famous Museums Card. From the newspapers, it seemed that in some fabulous foreign cities, you could buy a card, which simplifies completely the visits... Imagine you don't have to buy tickets at every museums which you would like to visit, and if you are an art lover, it's very comfortable (comoda) because you can choose to visit any city museum, you have many hours to see calmly the museums that you prefer, and in fact this card is a brilliant idea and it's a shame that Florence did not have it. It would be a sign of modernity, and a sign of attention to the tourists who love the city, and which now have to put up with queues at the ticket office of each museum visited (sorbirsi code a ogni biglietteria), which means if you would like to visit four or five museums, it becomes a mindless waiting, when a Card may save all that precious time.

When Florence city Government concretely proposed to organize in Florence too the museum card, I did not think even for a moment that such an idea could be possible. Because the idea was not started by the National Florence museums Institution (Polo Museale Fiorentino), which manage most of the museums in our area; and also to convince the other museums, it seemed to me impossible; in fact some important art spaces are managed by florentine church (la curia fiorentina), and the other museums in city, they are property or managed by a plethora of private or public institutions, and clearly the relationship between all this big or little institutions are often not the best (we are in Florence).

So it was a huge success, when finally the Firenze Card started... even if only with a part of the museums. But the Florence city Government got this success, only by guaranteeing the entire ticket of the visitors of some important museums, such as Uffizi and Accademia. Other less visited museums have to be satisfied (accontentarsi) to receive a percentage less than 100% of the ticket of the visitors.

The mechanism works like this: the Florence Municipality collects the revenue from the Firenze Card, and then, the Municipality distributes the amounts due to the museums visited by those who buy the Card.

And, more important: the difference between the proceeds of the Card and the payments to all the museums visited by owners of the Card, this difference, would be borne by the Municipality of Florence (la differenza sarebbe stata a carico del comune di Firenze).

One can criticize the attitude of Italian State towards a city like Florence, where there is the most visited italian museum (Uffizi), for download all the eventual loss from the Card, on the shoulders of the town of Florence (per il fatto di scaricare tutta l'eventuale rimessa sulle spalle del comune di Firenze); but it was the price to pay to start the Card.

That's also why, Florence Municipality was unable to keep for itself the loss; not only the loss got till now, but above all, it was the loss planned for the coming months and years, to seriously worry about.

And this only because the card had a huge, and growing, success. Look here, from the press agency of Florence Municipality:


Cards sold from 1 July 2012 to 18 August 2012, when the Card price is still 50 euro: 13.805

On 1 July 2013, the Card price goes up to 72 euros.

Cards sold from 1 July 2013, to 18 August 2013, with the new Card price at 72 euro: 14.190

By the way, on Ferragosto 2013 (15 August), the Card number 150.000 was sold.

So it's easy to imagine which kind of loss will have expected for the Florence Municipality next years, with the price still at 50 euro. And the Cards sold are increasing, even with the price rosen up from 50 to 72 euro... impossible to know how many Cards would have been sold next years, at 50 euro.

At 50 euro, certainly the Card is seen as an heavily discounted "all museums" ticket; now at 72 euro, the Card it is not certain a hard discount ticket, thing that is more just to the purpose and utility of the original idea.

15. Re: Firenze card 72 euros

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