Its fun to look at the Ratings of Restaurants , Bars, Hotels, Activities. The rating are Huge for business and This site can affect how many people walk thru their doors. I only wish that Trip Advisor would have a better way to rate the places.
To clump places like the small Mar De Cortez Hotel in with The Huge resorts is ridiculous. Putting Happy endings Bar/grill and Gordo Leles Taco shop in with Resort restaurants is absurd. They need more apples to apples type comparisons.
Also the more reviews you have can affect your rating.If you have only 10 ratings and they are all great you could be #1. But if you have 1000 great rating and 10 not so good you could be dropped to #10. Then there are the Bogus reviews that can really sink you. So read all the reviews of a place you are interested in. And be wary of the Bad reviewers who may have only 1 post. They could be bogus from an envious owner or friend of a competing business. We do love the honest reviewers who post any and all experiences. Just be aware of how the system works. And how important it can be to a local business.