Someone asked in a recent thread why Mazatlan was suffering when Puerto Vallarta was not if it is the reporting of violence that was causing the downturn in tourists. Here is the answer.
"A team of researchers from the Autonomous University of Baja California and the Autonomous University of Baja California Sur recently found that the number of foreign tourists visiting Puerto Vallarta dropped from 1,057,029 in 2005 to 431,181 in 2010. Puerto Vallarta, the researchers postulated, had entered the historic “decline phase” of tourism experienced by other, once-hot travel destinations.
Government officials, tourism industry leaders and locals blame different factors for the crash- the world economic disaster, the 2009 swine flu scare, media publicity of Mexico’s security crisis, high fuel costs, Mexican and U.S airline route cancellations and troubles, and competition from other tourist getaways. And the declining value of the dollar to the peso means U.S. tourists get noticeably less for their money in Puerto Vallarta and Mexico than they did a couple of years ago. "
This was from 'The cutting Edge News'.