You may have noticed that I posted a similar question asking whether I should travel with British Airways or easyJet when travelling to Jersey to see my relatives. Since then, I have been to Jersey and flew with British Airways. It was a morning flight, and we were served breakfast - although there wasn't much quantity to it. The crew were impossibly nice - much nicer than easyJet's in our experience - and we are glad we have flown with them.
Before we visited Jersey, we were considering visiting Los Angeles and the rest of the West Coast of America as a 50th birthday and retirement treat for him with the rest of my family in August 2015. Los Angeles is no doubt the most convenient airport for us to fly into according to our planned itinerary , so please don't suggest any other airport. We have looked at American (too expensive); United (reviews aren't great); Air New Zealand (too expensive and no recline in PE) and finally British Airways and Norwegian Airlines, which both stand out positively to us. Although we cannot gather the sum of how much flights will cost in August 2015 until August or September this year, we have created a 'dummy booking' for the same month and duration this year - and have found Norwegian to be £50 more than British Airways.
We would happily pay £50 more if we were sure we wanted to fly with Norwegian, so price isn't really a problem here. However, when it comes to Premium Economy (the class we would travel in), Norwegian and BA offer the same seat width, but Norwegian offers 8" more seat pitch.
We've heard there are some problems with Norwegian though - they fly from the bustling South Terminal at London Gatwick airport, where British Airways flies from Terminal 5 at London Heathrow which, according to research, is a much better terminal. British Airways also offer the A380, which is a lot newer than the A340 Norwegian are currently offering when their 787-8 Dreamliner faults (which it has been doing recently). British Airways also offer double the baggage allowance that Norwegian do.
I know this sounds like a silly question, but considering how apparent seat pitch is nowadays, would you fly with Norwegian to Los Angeles or with British Airways? Norwegian also seem to offer a bit more seat recline. We are still a bit wary as Norwegian has had problems with their new aircraft in the recent past, and they offer a small baggage allowance - and is the South Terminal that bad?