I recently used miles and cash to obtain three tickets from LAX to Rome for myself, wife, and daughter for travel in May. AA miles were used for two of the tickets, though AA did charge me $600/ticket for this...they claimed it was a BA fee; I bought the third ticket as I didn't have enough miles. I was unable to select any of the seats at booking and was directed to the BA website, where I was shocked to learn that I had to pay over $300 to make sure we all sit together. The "no charge" option BA offers is to select my seats 5 days before the trip...and I know how that would turn out...BA makes Southwest look good here.
I am very disappointed with BA over this. I specifically requested BA with the AA agent as I've heard good things about them, but I don't see that its worth $1,200 plus another $350 (appx) for this experience.
I contacted a BA agent and he said that I had to pay for the seats as I did not book the flight with BA. My first call WAS to BA to book this trip, but since I was using AA miles, I was directed to AA.
Is this is a scam? Based on this experience alone, I cannot recommend BA.