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Lure Fishbar

Certificate of Excellence
$$ - $$$
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142 Mercer St, New York City, NY 10012-3212 (Prince & Mercer Streets)
+1 212-431-7676
11:30 am - 11:00 pm
Open now
See all hours
Sun 11:00 am - 10:00 pm
Mon - Thu 11:30 am - 11:00 pm
Fri 11:30 am - 12:00 am
Sat 11:00 am - 12:00 am
More Info
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455 Reviews from our TripAdvisor Community

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Showing 380: English reviews
Hong Kong, China
Level Contributor
263 reviews
220 restaurant reviews
common_n_restaurant_reviews_1bd8 66 helpful votes
4 of 5 bubbles Reviewed yesterday NEW via mobile

The wood rich marine interior is very well executed and makes you feel dining in a luxury boat. The Chablis by the glass has just the right acidity to remain fresh while exhibiting an elegant and rather long finish. The prawn cocktail is made of 4 freshly cooked prawns with a mayonnaise and a cocktail sauce: it is simple but... More 

Thank Philippe G
Level Contributor
84 reviews
53 restaurant reviews
common_n_restaurant_reviews_1bd8 37 helpful votes
5 of 5 bubbles Reviewed 5 days ago NEW

We had a wonderful meal at Lure - booked for 8pm on a Thursday in January and the place was buzzing - seated after a few moments wait at the busy bar and the menu was amazing - found it hard to choose. The shrimp starter was fantastic - and I had the sushi selection - a really huge plate... More 

Thank Ellsterism
New York City, New York
2 reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 1 week ago NEW

There are so many wonderful restaurants in NYC to choose from, but when I think of my favorite Lure always comes to mind. My fiancé and I have dined at Lure for the past few Valentine's Days and are never disappointed. The bar is stunning so a drink there first is a must. The service is friendly, knowledgeable and I... More 

Thank emh417
Canton, Georgia
Level Contributor
6 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 1 week ago

After wandering around Soho, Lure was an unplanned and unexpected surprise! Our large group sat at the Sushi Bar and thoroughly enjoyed our prompt service, delicious sushi rolls, and the fun, social atmosphere! We all agreed we have never had such fabulous sushi. The fish was fresh, the menu was diverse, and the staff all quite accommodating. Highly recommend this... More 

Thank cebcooper
Hong Kong, China
Level Contributor
43 reviews
38 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

Went there for happy hour again. The drinks were great! We ordered the clams and spring rolls, which were excellent. Also order a few rolls like Spicy Tuna and Avocado etc..Again..lovely... The service was great and we sat at the sushi bar...love the sushi chefs..a lot of fun guys to chat with!! Definitely a must go place in NYC!!

1 Thank Justin W
Napa, California
Level Contributor
36 reviews
28 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

The dining room looks like a fine wooden yacht, though we sat in a quieter side area resembling a captains dining room. The bar and main dining room are lively, but the side room is much quieter for table conversation (versus people watching). We enjoyed a great bottle of wine from Napa Valley, which was well priced. For restaurant week,... More 

Thank NapaTravels
Victoria, Canada
Level Contributor
60 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 30 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago via mobile

We ate at the bar. The service was awesome and friendly. The food was incredibly good. Great atmosphere. I would definitely go here again!

Thank Tom B
New York City, New York
Level Contributor
121 reviews
78 restaurant reviews
common_n_restaurant_reviews_1bd8 13 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

The room looks like a transatlantic. It could be a kitsch experience, but it´s not. The drink bar, the row bar, the wooden walls and floors, the lights, and the windows, everything is beautiful and funny. And there is enough space between the tables. The food deserves a paragraph. Tender seafood, exquisite fishes, and very careful elaboration. Original and tasty... More 

Thank RaquelitaNYC
Level Contributor
38 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 11 helpful votes
5 of 5 bubbles Reviewed 3 weeks ago via mobile

This place looks like the inners of a wooden ship. Very cool bar! Would def pop back in! We just had drinks but the food looked great. Nice staff! Very generous wine pours.

Thank Katie E
New York City
Level Contributor
3 reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 3 weeks ago

We love Lure. This is the 3rd time we have gone during restaurant week. We are always treated so courteously by the whole staff we encounter.., including attention to our open table requests. (not always the case with open table at other restaurants which are usually simple table location requests) The R.W. week menu always pleases us, and there are... More 

1 Thank Emdave

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Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    4 of 5 bubbles
  • Value
    3.5 of 5 bubbles
    4 of 5 bubbles
Average prices
$31 - $50
Sushi, Soups, Seafood, Gluten Free Options
Lunch, Dinner, Late Night
Restaurant features
Reservations, Seating, Waitstaff, Serves Alcohol, Full Bar
Dining Style
Casual Elegant
Good for
Large groups, Business meetings, Bar scene, Special occasions
Open Hours
11:00 am - 10:00 pm
11:30 am - 11:00 pm
11:30 am - 11:00 pm
11:30 am - 11:00 pm
11:30 am - 11:00 pm
11:30 am - 12:00 am
11:00 am - 12:00 am
Location and Contact Information
  • Address: 142 Mercer St, New York City, NY 10012-3212
    (Prince & Mercer Streets)
  • Public Transportation: N,R,F,V,B
  • Location: United States  >  New York (NY)  >  New York City>  > SoHo
  • Neighborhood: SoHo
  • Phone Number: +1 212-431-7676

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Lure Fishbar and other visitors
1 question
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2 months ago

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Questions? Get answers from Lure Fishbar staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in SoHo

Neighborhood Profile
Once the artistic hub of New York, SoHo is now one of the premiere shopping destinations in the world. Housing everything from the most popular luxury brands to swank boutiques you won’t find anywhere else, this is a sophisticated shopper’s dream come true. Broadway is teeming with big-name stores and people during the day, while Prince and Spring Streets are the other main drags to explore. Take a detour down the quieter side streets to see the real star of the district – the world’s largest collection of intricate and elegant cast-iron architecture. What were once warehouses and art studios are now meticulously restored loft buildings favored by many of New York’s celebrities, making SoHo one of the trendiest addresses in the city.
Explore this neighborhood