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Ratings and reviews

Travelers' Choice

Food and ambience

Open for Dine In, Deck Seating and Takeout. We Do Not Take Reservations for dining. We have a full menu including Fresh Local Whitefish as well as our All You Can Eat Friday Night Fish Fry! Voted #10 in WIsconsin!
Special Diets
Vegan Options, Vegetarian Friendly, Gluten Free Options
Lunch, Dinner, Drinks
American, Bar, Seafood
Takeout, Outdoor Seating, Seating, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar, Accepts Mastercard, Accepts Visa, Table Service, Waterfront
Reviews (596)
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All reviews pickled herring burger fish fry whitefish naan white fish fries cobb salad beef lake trout apostle islands would eat here again great fish outdoor seating lake superior a late lunch madeline island
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Reviewed 3 weeks ago via mobile

Our family has taken an annual trip to Bayfield for years and somehow only now found the best food and service in the area - at Pier Plaza. The restaurant was hopping so we placed a take-out order of the smoked trout pizza, fish sandwiches,...chicken nachos, and the trifecta. And we complicated things by modifying several of the menu items we ordered. Jody at the bar took our order with a smile and had it all ready when we returned to pick it up shortly thereafter. Everything came out delicious and as we ordered it. The fish was particularly good. We look forward to making Pier Plaza our regular spot on future trips to Bayfield.More

Date of visit: July 2021
Reviewed June 19, 2021 via mobile

My daughter and I went here for lunch and split the Trifecta sandwich, it was very good. The waitress was so nice and so attentive. They had a large beer selection and they have a very good location with a view of Superior. Their outdoor...area is very nice as well.More

Date of visit: June 2021
Reviewed June 19, 2021 via mobile

Annual trip to the Northwoods for reminiscing and family time always brings us to Bayfield for a visit to the lake. We took the ferry to Madeline Island, biked a few miles around and stopped at the Beach Club there for lunch. Waited two hours,...left and went back to Bayfield where we stopped in here for a burger and their fish basket. As always, predictably fantastic! Excellent food, superb and timely service, great menu choices, a talented chef and kitchen crew, and we left happy. Get the carrot cake! Thank you Toni for your great service. We’ll look forward to coming back!More

Date of visit: June 2021
Reviewed May 30, 2021

Good and fresh from the lake whitefish, good steak, fun service. Moderately priced in an attractive setting. It's popular so expect a wait during peak times.

Date of visit: May 2021
Reviewed March 20, 2021 via mobile

Husband and I found this place during Bayfield’s offseason....it was one of the few restaurants open. It did not disappoint! My husband had the fish and chips and said it was quite possibly the best he has ever eaten anywhere. I had a gourmet grilled...cheese that was fantastic. The homemade chips are to die for! We would highly recommend this place.More

Date of visit: March 2021
Reviewed March 13, 2021 via mobile

This was a great find. The staff was very friendly and courteous. The food was very good with great dessert. Seating is nicely spaced out. Great covid guidelines. Nice wine selection also.

Date of visit: March 2021
Reviewed October 28, 2020

We had a great lunch inside the restaurant at a booth by the window. Had the sweet potato poutine with this amazing apostle islands sauce, and fish tacos. It was so yummy and we shared a Cherry Cider that came in a neat bottle that...we kept to use as a water bottle in our fridge!More

Date of visit: September 2020
Reviewed October 21, 2020

We can’t say enough great things about the Pier Plaza. Love their cozy bar and the food is wonderful. All of the staff is very friendly year after year and we he service is unbeatable. Great views of the lake, too.

Date of visit: October 2020
Reviewed October 8, 2020

We absolutely loved this place. We we able to eat here two days in a row and both experiences were fantastic. Our selections were fresh and the service was friendly. I cannot say enough about the Staff, Knowledgeable about the menu, made great recommendations and...were just generally delightful to speak with. They have a cocktail menu with some truly delicious options so be sure to check that out too. We had the White Fish dinner, The White Fish & Chips and the White Fish Cobb salad. Everything was great. The chef's interpretations are traditional but reflect some modern inspiration. Warning!!!! The Blue cheese and Ranch dressing are a proprietary recipe that will have you hard pressed to use anything from a jar again. Great Covid protocols in place. (We witnessed a group of horrible people verbally assault the staff over this, but the staff held their ground and were polite despite the rudeness of the group)More

Date of visit: September 2020
Reviewed September 24, 2020

Great food, best fish tacos in town. Fish PO-BOY was also delicious. We sat on the porch and had fun people watching. Highly recommend for lunch or dinner.

Date of visit: September 2020
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Questions & Answers
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July 22, 2019|
Response from SharCJ | Property representative |
We thank you so much for visiting us not only once but twice!! We are also so happy to hera that you enjoyed the meal and service. We hope to see you again in the future and that you enjoy all your travels.
January 13, 2019|
AnswerShow all 3 answers
Response from Reed S | Reviewed this property |
I think it is 11AM to 930PM most of the week
September 8, 2015|
Response from SharCJ |
Yes, leashed dogs are allowed on our outside patio!
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Frequently Asked Questions about Pier Plaza Restaurant & Pickled Herring Lounge

Yes, Pier Plaza Restaurant & Pickled Herring Lounge offers takeout services.

Yes, Pier Plaza Restaurant & Pickled Herring Lounge offers delivery services.

Pier Plaza Restaurant & Pickled Herring Lounge is rated accordingly in the following categories by Tripadvisor travelers:
  • Food: 4.5
  • Service: 4.5
  • Value: 4
  • Atmosphere: 4.5