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) #353 of 4,553 Restaurants in San Francisco $$$$ European, ,
333 Fulton St, San Francisco, CA 94102-4423
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  • Excellent61%
  • Very good30%
  • Average6%
  • Poor3%
  • Terrible0%
Travelers talk about
“herring” (33 reviews)
“gravlax” (11 reviews)
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European, Swedish, Scandinavian, Gluten Free Options, Vegetarian Friendly
333 Fulton St, San Francisco, CA 94102-4423
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Reviews (130)
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51 - 60 of 123 reviews

Reviewed April 22, 2015

Plaj offers unusual Scandanavian cuisine in an elegant, calm setting. While the menu is not expansive, courses are divided into 3 categories and all choices are interesting and beautifully prepared.

1  Thank Kay R
Reviewed April 14, 2015

Interesting dishes on menu, helpful and friendly service. Worth a visit. Very convenient to Symphony and Opera, Civic Center.

Thank kts123
Reviewed March 28, 2015

Swedish cuisine with seasonal items as well as its regular menu. Full bar. Outstanding service. Reasonable prices.

1  Thank nedhop
Reviewed March 13, 2015

Good food in a nice ambiance allowing for quiet conversation. I enjoyed the 3 different preparations of herring (Tastes of Herring dish) and the lobster appetizers my husband and I shared as well as my own entree/appetizer Foie Gras with pistachios and prunes. And the...More

Thank wwalleigh
Reviewed March 10, 2015

This is a terrific place to return (figuratively) to Sweden. Like Sweden, the food is fresh, delicious and rather expensive. The reviewers should realize that if you are sampling extremely fresh fish and top quality game, you are going to pay, especially when the location...More

1  Thank jafman58
Reviewed March 4, 2015

I can find no fault in Plaj. It's outstanding. The menu is broken into 4 areas which, after a very rough translation, mean "daily special", "land/greens", "sea/fish", "meat". So the 2 of us decided to share 1 item from each "column". The first column, oysters,...More

Thank GPToak
Reviewed March 3, 2015

dinner was good, but our waiter when describing the menu, called the FJORD selections "FREUD". Ordered the fried lefse with jam, which for $20 was way overpriced. 3 small strips of overfried lefse and maybe a tablespoonful of cloudberry jam in a tiny container. The...More

Thank rommegrot
Reviewed February 17, 2015

When booking we asked for a specific table, which we didn't get, and no apology was proffered by the maître d'. The waiter came across as patronising, brought us the wrong dishes, and we got another server's backside in our faces while she served another...More

Thank ScreenName55
Reviewed February 12, 2015 via mobile

We visit San Francisco several times a year. Ever since it opened this eclectic scandanavian resto became one of the city's hidden gems. We love the charcuterie plate, beetroot salad and homemade princess cake.

Thank Marc K
Reviewed February 2, 2015

what fun and interesting food and drinks. Swedish food and cocktails. We were staying at inn at the opera and it in the same building so we stopped in for dessert after the symphony. Tried to go for dinner the next night but they were...More

Thank Losgatosca
Hayes Valley
Chock full of designer boutiques, art galleries, funky
shoe stores, and great restaurants, it’s hard to
imagine Hayes Valley once languished in the shadow of
a major freeway. Its removal allowed for the creation
of an attractive boulevard on Octavia Street with a
community park at its center and dozens of trendy
businesses to satisfy visitors looking for a stylish
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Nearby Attractions
San Francisco City Hall
741 reviews
.17 miles away
San Francisco Opera
289 reviews
.09 miles away
San Francisco Symphony
228 reviews
.08 miles away
San Francisco Ballet
130 reviews
.11 miles away
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Questions & Answers
Jeff J
November 21, 2016|
AnswerShow all 3 answers
Response from magnamosa | Reviewed this property |
yes good idea
May 27, 2016|
Response from lavonnemy | Reviewed this property |
we had no wine. I suggest you call them.
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
$30 - $30
Restaurant features
Reservations, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Full Bar
Dining Style
Casual Dining
Good for
Special occasions, Romantic
Open Hours
5:00 pm - 8:30 pm
5:00 pm - 8:30 pm
5:00 pm - 10:30 pm
5:00 pm - 10:30 pm
5:00 pm - 10:30 pm
5:00 pm - 11:00 pm
5:00 pm - 11:00 pm
Location and Contact Information
  • Address: 333 Fulton St, San Francisco, CA 94102-4423
    (Franklin Street)
  • Location: United States  >  California (CA)  >  San Francisco>  > Hayes Valley
  • Neighborhood: Hayes Valley
  • Phone Number: 415-294-8925
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