We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.


525 Broad St, Lake Geneva, WI 53147-1419
+1 262-248-3556
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
  • Excellent68%
  • Very good22%
  • Average8%
  • Poor1%
  • Terrible1%
Travelers talk about
“brunch” (33 reviews)
“omelet” (61 reviews)
Closed Now
American, Cafe, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
525 Broad St, Lake Geneva, WI 53147-1419
All Details
Write a ReviewReviews (844)
Traveler rating
Traveler type
Time of year

1 - 10 of 842 reviews

Reviewed 1 week ago via mobile

Strong coffee, fresh ingredients and good service is the beginning of the story. The middle is a seasonal harvest frittata, with roasted butternut squash & sweet potato, mushrooms, caramelized onion, baby spinach, zucchini, Swiss chard & kale, topped with goat cheese, salsa roja, avocado, served...More

Date of visit: January 2019
1  Thank TravvelBug
Reviewed 3 weeks ago

Went to Lake Geneva, Wisconsin and wound up at Simple for lunch. It was decent, but not outstanding. Decent value for what you get.

Date of visit: October 2018
Thank Gregory G
Reviewed December 11, 2018 via mobile

Best breakfast place in Lake Geneva. This establishment works hard to bring in fresh locally sourced (organic if possible) ingredients. I prefer their breakfast to their lunch. Ask for coffee to go when you leave! Simple Bakery next door is excellent.

Date of visit: December 2018
Thank johnnyjourney2018
Reviewed November 12, 2018

We had breakfast and lunch there a couple of times over the past 2 summers. The food is fresh, innovative and very good.

Date of visit: July 2018
Thank Gayle W
Reviewed November 11, 2018

We stop in a couple times a year. I try something different each time and it is always great. They have a variety of meals for breakfast and lunch (bacon and eggs, eggs benedict, korean breakfast bowl, hamburger, turkey sandwich, etc...). Expect a wait. There...More

Date of visit: October 2018
Thank Todd C
Reviewed November 6, 2018

Went here for breakfast while on a weekend getaway. The place was very modern in décor and the food was good. They have a bakery next door which is where we went to wait for our table. They give you free samples! Check this place...More

Date of visit: October 2018
Thank juliemH9001WM
Reviewed November 6, 2018 via mobile

Very disappointed! I have been to this restaurant several times and it’s beem great but not this time. There was 6 of us and it could not have been worse! Really bad, uncaring slow service. Everyone around us was fgetting there meals before we even...More

Date of visit: November 2018
Thank Richard H
Reviewed November 5, 2018 via mobile

Stopped in for a light breakfast- husband and I split avocado toast Benedict, which included chicken tinga. Soooo good! Breakfast potatoes are very crispy, which we really liked. Owner supporting of local supply resources and donates extra food in the community. Bakery next door has...More

Date of visit: November 2018
Thank MKH952
Reviewed November 4, 2018

My husband and I had eggs Benedict, both were great. Potatoes were a little over done but yummy with the seasonings and onion. Staff was nice and fast

Date of visit: November 2018
Thank Sarah B
Reviewed October 31, 2018

We arriving on a Sunday morning and only needed to wait about 20 minutes. It was well worth the time spent chatting with my boyfriend for a delicious breakfast sandwich. Everything was cooked and seasoned perfectly. Would definitely make the trip back here for breakfast!

Date of visit: October 2018
Thank srbaranczk
Nearby HotelsSee all 15 hotels in Lake Geneva
Mill Creek Hotel
551 reviews
.35 miles away
Cove of Lake Geneva
1,425 reviews
.46 miles away
Harbor Shores on Lake Geneva
795 reviews
.49 miles away
Baker House Hotel
156 reviews
.52 miles away
Nearby Restaurants
Egg Harbor Cafe
759 reviews
.29 miles away
Medusa Grill and Bistro
276 reviews
.04 miles away
Tuscan Tavern & Grill
552 reviews
.06 miles away
Nearby Attractions
Tristan Crist Magic Theatre
687 reviews
.32 miles away
Geneva Lake Museum of History
156 reviews
.30 miles away
Galerie Matisse & Matisse Too
18 reviews
.32 miles away
Geneva Theater
10 reviews
.24 miles away
Ask a question
Questions & Answers
July 13, 2018|
AnswerShow all 2 answers
Response from WashingrtonAl | Reviewed this property |
I believe so.
November 18, 2017|
AnswerShow all 7 answers
Response from 41christined | Reviewed this property |
There is a gate directly to the side patio and into the restaurant without stairs. A double stroller is always difficult in doorways.
Improve this listing

Restaurant Details

Rating summary
  • Food
  • Value
Average prices
$10 - $15
Breakfast, Lunch, Brunch
Restaurant features
Takeout, Outdoor Seating, Seating, Waitstaff, Parking Available, Highchairs Available, Wheelchair Accessible
Good for
Families with children, Kids, Local cuisine
Open Hours
8:00 AM - 3:00 PM
6:00 AM - 3:00 PM
6:00 AM - 3:00 PM
6:00 AM - 3:00 PM
6:00 AM - 3:00 PM
6:00 AM - 3:00 PM
7:00 AM - 3:00 PM
Location and Contact Information
  • Address: 525 Broad St, Lake Geneva, WI 53147-1419
  • Location: United States  >  Wisconsin (WI)  >  Lake Geneva
  • Phone Number: +1 262-248-3556
  • E-mail
New breakfast and lunch restaurant. Locally grown food.
Is This Your TripAdvisor Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more. Claim Your Listing