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Naegelin's Bakery

Certificate of Excellence
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129 S Seguin Ave, New Braunfels, TX 78130-5130
6:30 am - 5:30 pm
Closed now
All hours
Sun 8:00 am - 12:00 pm
Mon - Fri 6:30 am - 5:30 pm
Sat 6:30 am - 5:00 pm
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307 Reviews from our TripAdvisor Community

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Showing 306: English reviews
Level Contributor
6 reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
5 of 5 stars Reviewed 2 days ago NEW via mobile

Just a short 1 mile drive off I35 new braunsfel you will find the oldest bakery in texas. And it is definitely DEeeeeliciuos!!! Its a must try if your in the area. And the staff is very friendly. Kaloche yummy.

Thank Pam B
New York City, New York
Level Contributor
5 reviews
5 restaurant reviews
2 of 5 stars Reviewed 4 days ago NEW

The bakery sells older bakery in the displays, had a fruit kolache and it was hard possibly a day old. I also tried the strudel and it was very messy, too much of that white coating which was all sugar.

Thank Donald W
Todd G, Owner at Naegelin's Bakery, responded to this review

Donald, we are very upfront about the fact that we have a day-old baked goods section in our store, and we discount these items heavily due to the fact that they are no longer up to our quality standards. Your review seems to suggest that we are misleading our customers by selling day-old items without warning, which is absolutely untrue.... More 

Reno, Nevada
Level Contributor
68 reviews
31 restaurant reviews
common_n_restaurant_reviews_1bd8 20 helpful votes
4 of 5 stars Reviewed 5 days ago NEW

On a tour of Texas, you have to stop at the Oldest Bakery in Texas! It opened in 1868. The line was long, but we got through it quick. So many options, it can be a little overwhelming. The girl behind the counter suggested the cheese pocket and apple strudel. I got both, and my family got doughnuts and kolaches.... More 

Thank ronandcheryl
Todd G, Owner at Naegelin's Bakery, responded to this review

Happy to be on your list of 'musts' for a Texas tour, ronandcheryl! Thank you for joining us and for sharing some kind words about our friendly service. Sweetness is definitely in full effect here, but we've got plenty of savory and less sweet options for everyone! Hope to welcome you again soon, Naegelin's Bakery More 

Arlington, Texas
Level Contributor
62 reviews
26 restaurant reviews
common_n_restaurant_reviews_1bd8 24 helpful votes
4 of 5 stars Reviewed 6 days ago NEW

Saw this on the the TX tv show "Daytripper" so wanted to stop in. It's small but full of German pastries. We purchased quite of few and enjoyed all except the the tart.

Thank carrot9936
Todd G, Owner at Naegelin's Bakery, responded to this review

We're so glad you had the chance to pop in for a bite! It's always a treat to see when guests get to try out a few different pastries, and we're glad nearly all of them could hit the spot. Hope we'll get to see you back for another snack someday! Best wishes, Naegelin's Bakery More 

Fort Worth, Texas
Level Contributor
11 reviews
8 restaurant reviews
5 of 5 stars Reviewed 1 week ago via mobile

My daughter and I went here for a quick breakfast. We got a cheese pocket, a german sweet pretzel and a cinnamon roll. Everything was delicious! Anytime I'm in New Braunfels I'll be sure to stop by.

Thank amyamyamy66
Todd G, Owner at Naegelin's Bakery, responded to this review

Thanks for joining us for breakfast, amyamyamy66! We're not just a dessert place, of course, and many of our most popular items are pastries. Here's hoping you get to visit us in New Braunfels again soon. You're welcome anytime! Best wishes, Naegelin's Bakery More 

Huntsville, Texas
Level Contributor
26 reviews
11 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 1 week ago

Excellent strudel, the pastry was nice and flaky and the filling was not overly sweet. Everything looked wonderful to try, it was not easy to control myself.

Thank Lori R
Todd G, Owner at Naegelin's Bakery, responded to this review

We're deeply flattered, Lori! Thank you for the kind words about our famous strudels; they're a popular item for good reason, apparently! You'll have to come back soon and try some new flavors. All the best, Naegelin's Bakery More 

Canyon Lake, Texas
Level Contributor
34 reviews
21 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
5 of 5 stars Reviewed 1 week ago

Whenever any local gets a craving for delicious German apple strudel, fancy cookies, breads of all kinds or the ultimate gingerbread man, here is the bakery for them. In addition there is the appeal of the oldest bakery in Texas which is located in an historic building right off the famous central town plaza. The delicious aroma of fresh baked... More 

Thank Ninevin
Todd G, Owner at Naegelin's Bakery, responded to this review

Wow, Ninevin, we're just honored to have earned your recommendation and such kind words! It's wonderful the service, treats, and building could all create such an impressive experience, and we hope you'll make it back to see us before long! Best wishes, Naegelin's Bakery More 

La Porte, Texas
Level Contributor
8 reviews
5 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 2 weeks ago via mobile

This place is just a true New Braunfels must visit landmark. They have many different delicious offerings. There truly is something for everyone. We always look forward to making them our go to breakfast spot when in town. They serve everything from turnovers and strudels to donuts and breads. They even have sausage and bratwurst kolaches if savory is more... More 

Thank senojt76
Todd G, Owner at Naegelin's Bakery, responded to this review

Cant thank you enough for this glowing recommendation, senojt76! Keep spreading the word about us and we'll keep serving up the fresh baked sweets you love. Hope to welcome you back soon for more of your favorites! Best wishes, Naegelin's Bakery More 

Level Contributor
50 reviews
38 restaurant reviews
common_n_restaurant_reviews_1bd8 14 helpful votes
3 of 5 stars Reviewed 3 weeks ago via mobile

I'm thinking we just made bad choices in the cookies we bought : ranger and pecan/cranberry. The former were dry and the latter were doughy and flavorless. On the bright side, the apple fritters were very good. Prices were reasonable.

Thank Interpreter77845
Todd G, Owner at Naegelin's Bakery, responded to this review

What a shame that your first visit was lackluster, Interpreter77845. Apologies if our cookies didn't taste fresh! Here's hoping we'll get one more chance to wow you soon. Thank you for your feedback, Naegelin's Bakery More 

Level Contributor
200 reviews
138 restaurant reviews
common_n_restaurant_reviews_1bd8 42 helpful votes
3 of 5 stars Reviewed 3 weeks ago via mobile

It's a small family owned bakery. We visited because it's the oldest bakery in Texas and thought it had to be great to be around so long. It's not great. The cinnamon rolls are dry and don't have much icing. The cookies were on the dry side as well but the gingerbread man did have a good flavor. The cakes... More 

Thank AH1999
Todd G, Owner at Naegelin's Bakery, responded to this review

AH1999, we're disappointed that we made such a lukewarm first impression. We bake everything fresh here, so it should never taste dry or stale. We do have a day-old section, though, with discounted sweets -- perhaps you picked some items from that section? The best way to experience our baked goods is to try them fresh -- here's hoping we'll... More 

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Restaurant Details

Rating summary
  • Food
    4 of 5 stars
    4 of 5 stars
  • Value
    4 of 5 stars
    4 of 5 stars
American, German
Restaurant features
Takeout, Seating, Wheelchair Accessible
Good for
Dining on a budget, Families with children
Open Hours
8:00 am - 12:00 pm
6:30 am - 5:30 pm
6:30 am - 5:30 pm
6:30 am - 5:30 pm
6:30 am - 5:30 pm
6:30 am - 5:30 pm
6:30 am - 5:00 pm
Location and Contact Information
  • Address: 129 S Seguin Ave, New Braunfels, TX 78130-5130
  • Location: United States  >  Texas (TX)  >  New Braunfels
  • Phone Number: 18306255722
The fresh cookies, pastries, pies and cakes from Naegelin's Bakery are of historic proportions and timeless quality. It's all in the preparation. The Granzin family still uses recipes developed by the Naegelin family during more than a century of experimentation to get the right ingredients. As you walk into the front door of the bakery, the sweet smell of baked foods engulfs you like a warm blanket. The glass cases are full of what seems like an almost endless array of cookies and pastries in a rainbow of colors. The bakery is still famous for their strudels that Naegelin perfected years ago. The Granzin's have added terrific sausage kolaches in addition to the menu of fruit filled kolaches. We suggest you try the popular favorite: the Lebkuche, a thick, rectangular brown cookie covered with pink frosting. Don't forget to try our apple strudel! We look forward to seeing you soon!

Questions & Answers

Questions? Get answers from Naegelin's Bakery staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?