This review is of the restaurant’s branch in the new Modi’in town center (Ma’ar). This branch is called ASAP Burger and is decorated in a kitschy but cute, 1960’s, Che Guevara/Soviet pop theme. Upon entering, I asked the cashier to assist me in ordering, she...told me to use the digital menu board; when I requested her assistance she grudgingly came over to help. After she switched the menu to Hebrew she mumbled a few words she left me to my own devices. The basic meal came consists of a burger, chips and a drink. This is 54 shekels for a 120 gram burger. I ordered a 200 gram burger with the name of an Asian sounding colonel, indicating it came with a topping of coriander leaves, dried onions and a pineapple pancake. I pressed the order button on the menu and ponied up 68 shekels, about $21 USD. After a short wait I was called to pick up my burger. The chips, coin shaped, were excellent and no complaints about the PepsiMax soft drink. The burger bun was fine. There were lettuce, tomato, red onions and pickles for garnish. Ketchup and mayo I had squirted into serving cups on my own. So far so good. After arranging the burger and pineapple pancake to my liking, I was ready for my first bite, having thus far overlooked the lack of juiciness from the burger. The bite let me know there was none to be had. Dry and tasteless, ditto for the pineapple pancake which was pretty short on its main ingredient. A total disaster and an expensive one to boot. Do not go, do not drop $20 dollars.More