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The Branding Iron Restaurant

640 W 16th St, Merced, CA 95340-4721
+1 209-722-1822
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  • Excellent54%
  • Very good26%
  • Average11%
  • Poor5%
  • Terrible4%
Travelers talk about
“gazpacho” (37 reviews)
“prime rib” (53 reviews)
“steak” (118 reviews)
Closed Now
American, Steakhouse, Bar, Pub, Wine Bar, Vegetarian Friendly, Gluten Free Options
$$ - $$$
640 W 16th St, Merced, CA 95340-4721
All Details
Write a ReviewReviews (394)
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1 - 10 of 368 reviews

Reviewed 6 days ago

Have an enjoyable meal in the bar area or regular dining room without being worried about it being too loud to hear each other. The staff is very accommodating and the assorted menu offers enough variety. the coffee rubbed meats are consistently a winner with...More

Thank MusiqMon
parlevoo, Manager at The Branding Iron Restaurant, responded to this reviewResponded 4 days ago

Thank you so much for this awesome review! We hope we'll be serving you soon again! Kindest regards, The BI Crew

Reviewed 2 weeks ago

Hostess was great....waitress was great.....Lobster was a little under cooked...but overall it was pretty good!More

Thank Kolaka
parlevoo, Manager at The Branding Iron Restaurant, responded to this reviewResponded 1 week ago

Thank you so much for your review! Our apologies about the lobster, did you mention it being under cooked to your server or the hostess? Any time this happens, PLEASE let us know so we can fix it for you immediately, & we will gladly...More

Reviewed 4 weeks ago via mobile

We frequent BI for lunch and dinner. It’s a great place for a business lunch or romantic interior. It’s just the right volume to carry on a personal conversation. The restaurant has a classy rustic feel. The food is great. The Parmesan bread at the...More

Thank Takemeanywhere
parlevoo, Manager at The Branding Iron Restaurant, responded to this reviewResponded 1 week ago

Thank you tremendously for this great review! We appreciate it very much, & we hope to see y'all back real soon! -The BI Crew

Reviewed 4 weeks ago

We always enjoy eating here at the Branding Iron. The food is wonderful and the staff always treats us very well.

Thank Judy I
parlevoo, Manager at The Branding Iron Restaurant, responded to this reviewResponded 4 days ago

Thank you so much, Miss Judy! We always look forward to seeing y'all! Kindest regards, Your favorite BI Crew (:

Reviewed September 6, 2018 via mobile

We visit the Branding Iron frequently. Everyone is always nice and helpful. The food is excellent. My favorite is the prime rib, best in town! Very clean and great atmosphere.

Thank keepiinitreal
parlevoo, Manager at The Branding Iron Restaurant, responded to this reviewResponded 1 week ago

Thank you so much for your kind words, they are truly appreciated! We look forward to seeing y'all again soon! -The BI Crew

Reviewed August 31, 2018 via mobile

I always have a great meal at the Branding Iron. I absolutely love their scampi. Love their steaks too! I recommend coffee rubbed or blue cheese that you can request to add to your steak. Delicious!!!!! I have never had a bad meal at the...More

Thank Marionrose1
parlevoo, Manager at The Branding Iron Restaurant, responded to this reviewResponded 1 week ago

We appreciate the kind words, we will be seeing y'all very soon we hope! Cheers! -The BI Crew

Reviewed August 27, 2018 via mobile

Was a great meal and good atmosphere. We ordered steaks and veggies had an excellent time and not too crowded. Which was great for the romantic dinner so people were not packed in there for the holiday but reservation was necessary. We had a great...More

Thank Q3022RWkellyw
Reviewed August 27, 2018

My wife and I enjoyed their Prime Ribs during our most recent stop. Wonderfully tasty, amazingly tender and perfectly done. Veggies were done perfectly with a light, flavorful sauce. I have had both the rib eye and t-bone in the past. Both were great steaks,...More

Thank technocleric
Reviewed August 27, 2018 via mobile

Kid free date and the branding iron made the perfect spot. Great service as always and oh man the food was amazing. They always get my steak cooked JUST right!

Thank Stephanie B
Reviewed August 15, 2018 via mobile

We keep trying this older restaurant because it used to be the swanky place to eat. This will be our last visit for a year or so. The food hasn't been more than ok, but the service for the past YEAR has been really bad....More

Thank KristinM1848
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
$9 - $30
Lunch, Dinner, Late Night, Drinks
Restaurant features
Free Wifi, Takeout, Reservations, Private Dining, Seating, Waitstaff, Parking Available, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar, Wine and Beer, Accepts Credit Cards
Good for
Kids, Families with children, Special occasions, Business meetings, Local cuisine, Romantic, Bar scene, Large groups
Open Hours
5:00 PM - 9:00 PM
11:30 AM - 9:00 PM
11:30 AM - 9:00 PM
11:30 AM - 9:00 PM
11:30 AM - 9:00 PM
11:30 AM - 9:30 PM
5:00 PM - 9:30 PM
Location and Contact Information
  • Address: 640 W 16th St, Merced, CA 95340-4721
  • Location: United States  >  California (CA)  >  Merced
  • Phone Number: +1 209-722-1822
  • E-mail
Our neon sign has been designated a Historical Landmark. Almost seventy years later, it is still glowing nightly. Take a step back in time when you walk into our saloon style bar & old-timey cowboy-esque dining room, equipped with over two-hundred local dairymen brands all throughout the building. If you need something more private for a larger group or private party, we have two separate banquet rooms you can ask about booking. As a long standing local favorite since 1952, you will not regret stopping in to let us serve you.
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