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The Branding Iron Restaurant

Certificate of Excellence
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640 W 16th St, Merced, CA 95340-4721
Mon - Thu 11:30 am - 9:00 pm
Fri 11:30 am - 9:30 pm
Sat 5:00 pm - 9:30 pm
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277 Reviews from our TripAdvisor Community

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Showing 262: English reviews
Level Contributor
4 reviews
3 of 5 stars Reviewed 6 days ago NEW

Went to this establishment to meet friends only because we couldn't find another place other than Applebee's for a sit down dinner. Service was average and timely but the food was not very appealing in appearance. Not many vegetarian choices on the menu either.

Thank 265kimh
Level Contributor
32 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
3 of 5 stars Reviewed 1 week ago NEW

This is a classic steakhouse for Merced and it's a favorite for a lot of people. The staff is friendly and the bar is nice. I just don't think you get a great value for the price. The atmosphere is nice and parking is easy.

Thank Jarsteve
Merced, California
Level Contributor
23 reviews
10 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
5 of 5 stars Reviewed 1 week ago

The Branding Iron is "old School". It's how restaurant's used to be. You can help yourself to cheese and crackers as you enter the restaurant, head into the bar order a drink and help yourself to a veggie tray and appetizer (it changes daily). Both bartenders Mike and Jerome will make you feel at home with their professional and courteous... More 

Thank Towcritter
Baltimore, Maryland
Level Contributor
28 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
3 of 5 stars Reviewed 1 week ago via mobile

I had the steak salad special; good meal just in an older style restaurant. The staff and service was great. Bathrooms were updated, pretty and clean.

Thank PurpleRanee
Level Contributor
9 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
2 of 5 stars Reviewed 1 week ago

We had a good server, however on this weekend evening there were only four tables being served at 7 pm. Not a good sign for this once very popular resturant. Our meat was not cooked as ordered,medium rare, it was more like medium well. Quite disappointed as this happened to us the last time we ate here, but brushed it... More 

Thank Tahitpearls
1 review
2 of 5 stars Reviewed 4 weeks ago via mobile

We visited the restaurant based on the reviews. Our own experience was disappointing though : the food was average (actually the quality of food was the lowest so far in our 2 weeks trip and we have been to more remote areas). We choose for the filet mignon, the signature steak, the chicken wings and the ceaser salad. On top,... More 

Thank Jo L
Level Contributor
106 reviews
59 restaurant reviews
common_n_restaurant_reviews_1bd8 39 helpful votes
3 of 5 stars Reviewed 4 weeks ago via mobile

It was a strange smell in the hallway, but not in the restaurant. The place was a little dark in my opinion. The gazpacho and onion rings we had as starters were really good! The meat we had for main course were too well done (we asked for medium or medium rare and got well done), and it really wasn't... More 

Thank Stine71
Merced, California
Level Contributor
9 reviews
8 restaurant reviews
5 of 5 stars Reviewed 4 weeks ago

Private room, great selection of menu items to choose from from big spenders to the those on a budget. Great people to work with when planning a special event , helpful with suggestions and I was able to add my own personal décor to theirs to make it a diamond wedding anniversary. Service was great! Food was very good too!!!!... More 

Thank cyd2020
Merced, California
Level Contributor
16 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 7 helpful votes
4 of 5 stars Reviewed 5 weeks ago

The Branding Iron has arguably the best steaks and prime rib of any restaurant along US Hwy. 99 in California. The bar manages to make very good cocktails, too. Service is above what you might expect from a Merced location, but that is part of the charm. This is a good choice for a celebration, party or just an evening... More 

Thank Jack L
Reading, United Kingdom
Level Contributor
263 reviews
187 restaurant reviews
common_n_restaurant_reviews_1bd8 92 helpful votes
5 of 5 stars Reviewed July 19, 2016 via mobile

We stopped in while driving from Sonoma to Yosemite. Town had a cowboy feel. This had a safe roadhouse vibe. Waiter was v friendly. The other two loved the bits of cow they had. I liked the sales and fish. Please pop in if you're passing. I'm told by my meat loving wife that this is as good as it... More 

Thank trecynon

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Restaurant Details

Rating summary
  • Food
    4 of 5 stars
    4.5 of 5 stars
  • Value
    4 of 5 stars
    4 of 5 stars
Average prices
$9 - $30
American, Steakhouse, Seafood
Lunch, Dinner, Late Night
Restaurant features
Reservations, Seating, Waitstaff, Parking Available, Wheelchair Accessible, Serves Alcohol, Full Bar, Takeout
Good for
Bar scene, Romantic, Large groups, Special occasions, Local cuisine, Business meetings, Families with children
Open Hours
11:30 am - 9:00 pm
11:30 am - 9:00 pm
11:30 am - 9:00 pm
11:30 am - 9:00 pm
11:30 am - 9:30 pm
5:00 pm - 9:30 pm
Location and Contact Information
  • Address: 640 W 16th St, Merced, CA 95340-4721
  • Location: United States  >  California (CA)  >  Merced
  • Phone Number: 209-722-1822
Our neon sign has been designated an Historical Landmark.

Questions & Answers

Questions? Get answers from The Branding Iron Restaurant staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?