We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Win Big When You Book on TripAdvisor

The White Magic

Certificate of Excellence
$$ - $$$
European, Pub, Bar
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
2010, Borovets 2010, Bulgaria
+359 88 827 3305
8:00 am - 11:00 pm
Open now
All hours
Sun - Sat 8:00 am - 11:00 pm
More Info
Add Photo Write a Review

198 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
  • More
Showing 192: English reviews
Level Contributor
5 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
5 of 5 bubbles Reviewed August 23, 2016 via mobile

If you go to borovets skiing you will have a great time here at the white magic bar ...great food great staff ...a night and day of fun plus you can book lessons for skiing with christo angelov ex bulgarian Olympic skier and bulgarian coach ...and his daughter who is also a ex bulgarian racer ...teaches as well ...the bar... More 

Thank horriz
Level Contributor
13 reviews
11 restaurant reviews
5 of 5 bubbles Reviewed July 24, 2016 via mobile

I have been visiting white magic for the last 5 years on my skiing holidays to Borovets. The place is a must for anyone visiting Borovets. Great food and Stakes, cheap drink and fantastic hosts, they also offer very good ski lessons

Thank Ricky P
Selby, United Kingdom
1 review
5 of 5 bubbles Reviewed April 23, 2016

One of the best in Borovets. Would rcommend the ambience and hospitality to any visitor. Open all hours for skiers and non skiers alike.

Thank faircloughd1
Level Contributor
26 reviews
9 restaurant reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed March 26, 2016 via mobile

Wonderful little place this! Owner is great. Quick to recommend some of the local dark beer (a welcome break to the lagers!) very friendly and warm atmosphere. Well worth a visit.

Thank James S
Walsall, United Kingdom
Level Contributor
16 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
5 of 5 bubbles Reviewed March 21, 2016

I have got to give this place 5 star rating LOL. He is such a good ski instructor as well as providing good food. A former Bulgarian Skiing champion and thoroughly nice man that takes time to sit down with his guests and have a bit of a laugh. After 3 days with a poor skiing school instructor Kim was... More 

Thank SimonandKim
Southend-on-Sea, United Kingdom
Level Contributor
15 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
1 of 5 bubbles Reviewed March 17, 2016

Popped in for a cup of tea which was great, but the self adulation of the owner was overwhelming and you just felt like you were the hired audience that had to pay for the pleasure. Couldn't get out quick enough.

Thank debbief0x
1 review
5 of 5 bubbles Reviewed March 15, 2016 via mobile

This was my second vist after nearly giving up in 2015.I was having lessons at a hotel with ski school but instructor gave up on me and a few others.So I went to white magic and see lora it was the best move i made.Lora has given me confidence and made me enjoy my skiing and now I can't wait... More 

Thank Steve M
Level Contributor
18 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
3 of 5 bubbles Reviewed March 14, 2016

Great Pizza and reasonable price 'Mountain Food'. Probably recommend crossing your legs if you need a wee! :-)

Thank jimbob3261
Nicosia, Cyprus
Level Contributor
28 reviews
17 restaurant reviews
common_n_restaurant_reviews_1bd8 18 helpful votes
1 of 5 bubbles Reviewed March 14, 2016

Visited on a slow Monday afternoon. The place was empty and upon entering there was a funny smell prevailing, one you would not normally associate with an eating establishment. I understand the guy might be a minor Bulgarian celebrity having competed in skiing competitions but as far as running a restaurant, his skills are lucking. It felt like Bowser was... More 

Thank IceNomad
Level Contributor
6 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
1 of 5 bubbles Reviewed March 14, 2016 via mobile

Upon entering we were greeted by a manager that looked like he was unwilling to serve us. We proceeded towards a table with 3 chairs and a couch. This said couch had a pillow, presumably for people to sit on or to rest their backs against it. A friend that sat on one of those chairs asked for the pillow... More 

Thank Chris L

Travelers who viewed The White Magic also viewed

Borovets, Sofia Region
Borovets, Sofia Region
Borovets, Sofia Region
Borovets, Sofia Region

Been to The White Magic? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4.5 of 5 bubbles
    5 of 5 bubbles
  • Value
    4.5 of 5 bubbles
    5 of 5 bubbles
European, Pub, Bar
Brunch, Breakfast, Lunch, Dinner, Late Night, Drinks
Restaurant features
Reservations, Seating, Waitstaff, Television, Serves Alcohol, Full Bar, Free Wifi
Good for
Families with children, Bar scene, Local cuisine, Dining on a budget
Open Hours
8:00 am - 11:00 pm
8:00 am - 11:00 pm
8:00 am - 11:00 pm
8:00 am - 11:00 pm
8:00 am - 11:00 pm
8:00 am - 11:00 pm
8:00 am - 11:00 pm
Location and Contact Information
  • Address: 2010, Borovets 2010, Bulgaria
  • Location: Europe  >  Bulgaria  >  Sofia Region  >  Borovets
  • Phone Number: +359 88 827 3305
A classic place for Apres Ski with Great Food, Great Beer and a friendly welcome from former olympic Skier Cristo Angelov. For those that love the slopes you can even have a lesson from the great man himself.

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of The White Magic and other visitors
1 question
Ask a question
Greater Manchester, United Kingdom
over a year ago

See all questions (1)

Questions? Get answers from The White Magic staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?