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Max Brenner Herzeliya

$$ - $$$
American, Cafe, Israeli
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8 Hamenofim Street, Herzliya, Israel (Formerly Max Brener)
+972-99725678
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95 Reviews from our TripAdvisor Community

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Showing 71: English reviews
Herzlia, Israel
Level Contributor
80 reviews
50 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
Reviewed July 28, 2015 via mobile

a lavish assortment of chocolate treats a feast for the sweet lovers. the meal menu is intersting good. service terribly slow of unprofessional girl waitresses (summer holiday jobs?). the children had fun. we joined them....

Helpful?
Thank lubinco
Tel Aviv, Israel
Level Contributor
14 reviews
11 restaurant reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
Reviewed July 21, 2015

I have never eaten a meal other than dessert in here. Their dessert menu is very wide. Many choices for those with sweet tooth.

Helpful?
Thank mflores94
Israel
Level Contributor
123 reviews
63 restaurant reviews
common_n_restaurant_reviews_1bd8 46 helpful votes
Reviewed July 20, 2015

As locals we frequent Max Brenner a few times a year. Their chocolate offerings on the extensive menu are originally, tasty (an understatement...) and not too pricey. The ambiance is beautiful and warm, especially during winter. It's always a treat to visit the "bald man".....

Helpful?
Thank JmK4
1 review
Reviewed June 11, 2015 via mobile

Great place for dessert. The breakfast is also very good and the salads was fresh. Very good and polite service. Definitely recommended :)

Helpful?
Thank tiffany224
Ra'anana, Israel
Level Contributor
5 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
Reviewed May 9, 2015

On a May 2015 morning, sitting outside was perfect. We came early and there was only one waitress with her hands full. Afterwards, it became busy. A lot of people like the place. But the breakfast we ordered was not so good, the salad was not fresh. Our taste was not towards sweets and that was the hallmark of Max... More 

Helpful?
Thank Jack S
Toronto, Canada
Level Contributor
35 reviews
27 restaurant reviews
common_n_restaurant_reviews_1bd8 30 helpful votes
Reviewed April 29, 2015 via mobile

Great place for hot chocolate, but the Belgian chocolate milkshake was amazing. Love them in Australia and just as good in Israel. A great way to end and evening!

Helpful?
2 Thank RedDevilToronto
Haifa, Israel
2 reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
Reviewed March 23, 2015

We came a bit hungy, but the food menu is very limited ( a breakfast dish, 4 kinds of sandwiches and 2 salads). So we decided to try one of the desserts. We ordered a dish called sharing, it includes many mini desserts. they were indeed small but good and of high quality. we asked for water for several times... More 

Helpful?
1 Thank DY93
Montreal, Canada
Level Contributor
30 reviews
19 restaurant reviews
common_n_restaurant_reviews_1bd8 7 helpful votes
Reviewed March 15, 2015

Excellent place for coffee and dessert. Kids love the chocolate syringes. Good coffee and drinks as well.

Helpful?
Thank Harold B
Rosh Haayin, Israel
Level Contributor
47 reviews
20 restaurant reviews
common_n_restaurant_reviews_1bd8 22 helpful votes
Reviewed February 5, 2015

It's a very cute place to go 4 lunch or breakfast on a Saturday morning, while their chocolate is out of the charts and the chocolate based menu with the weird glasses, cups and mugs provide for a "different" kind of restaurant, the quality of the food is average at best and the prices are way to high for the... More 

Helpful?
Thank CidoneIL
Tel Aviv District, Israel
Level Contributor
412 reviews
241 restaurant reviews
common_n_restaurant_reviews_1bd8 134 helpful votes
Reviewed January 27, 2015 via mobile

Place is too crowded, too many tables and chairs and people in a too small place. Service is accordingly - horrible!! The girls all said after 5 minutes... regardless of the food and chocolate and everything - never go again to this branch. The food is as in all other branches - simple, good and taste... the sweet part is... More 

Helpful?
Thank Moshe D

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Restaurant Details

Rating summary
  • Food
    3.5 of 5 bubbles
    Service
    3.5 of 5 bubbles
  • Value
    3 of 5 bubbles
    Atmosphere
    3.5 of 5 bubbles
Cuisine
American, Cafe, Israeli
Meals
Drinks, Breakfast, Lunch, Dinner, Brunch
Restaurant features
Highchairs Available, Wheelchair Accessible, Outdoor Seating, Seating, Waitstaff, Wine and Beer, Accepts American Express, Accepts Mastercard, Accepts Visa, Free Wifi, Takeout, Reservations, Serves Alcohol
Good for
Families with children
Location and Contact Information
  • Address: 8 Hamenofim Street, Herzliya, Israel (Formerly Max Brener)
  • Location: Middle East  >  Israel  >  Tel Aviv District  >  Herzliya
  • Phone Number: +972-99725678
Description
The Max Brenner Chocolate Bar is the realization of the childhood fantasy of many. It is a place which combines tradition and modern design and gives the total experience of chocolate. People who come into the Max Brenner Chocolate Bar must feel that they are entering a special kingdom where nothing matters except the sensual, enflamed enjoyment of sights, smells and tastes.

A number of elements lie behind the idea of the chocolate bar:
In the first place, there was a desire to create a place that expresses everything that can be thought about concerning chocolate. All the regular things found in a chocolate shop (chocolate pralines, chocolate bars and the like) and all the additional things that come to mind in connection with it: chocolate cakes, chocolate croissants, chocolate liqueur, chocolate fondue...the vision is that in every place in the world people can find a place in which everything is chocolate.

In terms of atmosphere, the place must realize all the dreams and fantasies connected with chocolate. For many people, there is the childhood dream of a house of chocolate: a place in which chocolate flows in pipes, cocoa powder is spread everywhere, giant chocolate blocks.... Today, when one goes to a chocolate shop, there is no special experience. Chocolate shops are very sterile: the pralines are lined up in orderly display, the bright packaging tied in golden ribbons, and the place is clean and shipshape. The feeling at Max Brenner’s is that in everything which relates to chocolate, things must be exactly the opposite, and we wanted to create a place which allows this experience. The chocolate bar is a place in which one feels chocolate in all one’s senses: the rich aroma, the colors, the abundance.

Another thing we thought about was to do for chocolate what had already been done many years ago for coffee - to turn it and the use of it into a culture. We do not want people only to come to buy boxes of chocolate tied by a gold ribbon, but rather that their interest in chocolate and purchasing it will turn into a total experience. That people will know the story of chocolate in its full depth and will become true experts in its different aspects and qualities.

People take pleasure in feeling that their life is richer and that they are experts in a certain area, up to the point where they can turn what engages them into a ritual. This feeling can be expressed in various ways - if it is the pleasure from reading the names of the special grapes from which the wine we drink is made, or the thought about preserving wine at an exact temperature or pouring it into a special vessel to allow it to “breathe” - all these things create ritual. With chocolate, a ritual has not yet been created in which a person knows the special way to drink cocoa after whipping it, or what is special about a chocolate block made from beans grown in a certain area. The chocolate bar attempts to develop a consumer culture around chocolate, a daily culture: every person can find his favorite chocolate beverage, the beans suitable for his personal taste and so forth.

The purpose of the chocolate bar is to broadcast chocolate at every level that we can think of: on the one hand - a chocolate pralines corner that conserves aesthetics, prestige, and sterility, very delicate things. On the other hand - whole blocks of chocolate, which express passion, sensuousness, and the experience of the plenitude of chocolate. The design as well creates a supermodern and fashionable place, but also preserves warmth, nostalgia and romance. A feeling of yesterday. Thus, the clothing worn by the sales people conveys a feeling of an old factory, the colored floor and, to a certain extent, the bar itself is reminiscent of a corner grocery store in days gone by, with heavy wooden shelves holding the merchandise. The idea was not to mimic the past but rather to integrate between supermodern design and nostalgic aspects.

Seating at the chocolate bar is designed to fulfil culinary appetites but also to create a magical atmosphere, romance, nostalgia and the sensuousness connected with chocolate. To this purpose, we expect the employees at the chocolate bar to convey to their guests knowledge and stories on the tradition of chocolate, the different types of cocoa powder, the variety of different flavors among the products, and the special utensils intended for drinking hot chocolate beverages.
A person who enters the chocolate bar must feel emotion, almost disbelief at what he sees. To create this state of affairs, the bar display must always give a feeling of abundance:
bags filled with chocolate powder, like an oriental market enveloped by smells and colors;
wooden boxes spilling over with truffles coated with cocoa powder and light and dark rochers; transparent pipes through which hot chocolate beverages flow;
gigantic milk, bitter and white chocolate blocks, with giant knives beside them;
and above all, the rich and addictive fragrance of cocoa beans - roasted, grated, cooked...

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Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?