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comparing to other pempek in Jambi, I would said that this is one of the best. Pempek Mamad has better taste than Selamat. the sauce is good also. u should try the durian es campur. it taste like heaven! (esp in hot Jambi wheather :p)
everytime i visited Jambi, I always manage to eat "pempek" from this restaurant. The taste of pempek and cuka (pempek's sauce) is so good. I always buy a large box of Pempek who contained 250 pieces of pempek for bringing back to Jakarta.