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Herbert Shmuel promenade 111 | On the promenade ,between Gordon & Frishman beach ,by the Sheraton Hotel, Tel Aviv 61033, Israel
+972 3-523-5055
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  • Excellent28%
  • Very good34%
  • Average17%
  • Poor8%
  • Terrible13%
Travelers talk about
“burger” (19 reviews)
“seafood” (14 reviews)
Closed Now
Bar, Seafood, Mediterranean, European, Israeli, Fusion, Vegetarian Friendly, Vegan Options
$$ - $$$
Herbert Shmuel promenade 111 | On the promenade ,between Gordon & Frishman beach ,by the Sheraton Hotel, Tel Aviv 61033, Israel
All Details
Top 3 Reasons to Eat Here
Sponsored by: London
1. wonderful view
"I went went with a friend to Londons, a wonderful place by the sea."
Uriya K
See reviews that mention wonderful view
2. great food
"I visited London while being on a business trip."
Martin H
See reviews that mention great food
3. delicious desserts
"the even give a delicious dessert with every meal."
See reviews that mention delicious desserts
Write a ReviewReviews (591)
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1 - 10 of 348 reviews

Reviewed 1 week ago

Good food, smooth service, friendly service. And of course a fantastic view on the see. Besides this a lot of Tel Aviv's (and tourists) are passing by all the time. We have been served in a friendly and professional way by Nunzia.

Thank Ad d
Restaurant's Favorite
Reviewed May 8, 2018

We ate here on our last night on our Israel tour. It was the perfect spot to hang out with our new friends. They served us family style with a never ending array of appetizers and main dishes. Then, the desert was just amazing. Who...More

Thank Byron B
Reviewed 1 week ago via mobile

White wine was warm and the mixed fish platter I had was super dry and no taste. My daughter said her school makes better pasta. Some places has a good view and terrible food and service. This is one of them

Thank Stefan W
Reviewed 2 weeks ago

Went here to have a drink and watch the sunset. We sat down, waited for maybe 10 minutes, but noone showed up. A waiter was sitting a few meters away from us, and we asked if he could take our order. He replied that this...More

Thank Ida Ø
London netanya R, Manager at London, responded to this reviewResponded 2 weeks ago

Very sorry to hear about this! Csn you tell us the date it was and who was your waiter?? This service you got is unreasonable!! We are very sorry and want to check this thing properly!

Reviewed 3 weeks ago via mobile

This place seems to be buzzing on appearance and is in a fab location right on the beach however the service is absolutely atrocious!! I had to sit myself down at a table because no one came to find me a table, had to wait...More

Thank holidayguuuru
Reviewed 3 weeks ago via mobile

I just had the worst experience I've ever had at any restaurant. The concierge at The Orchid Hotel recommended a restaurant for my last day here. He recommended The London Restaurant along the beach in Tel Aviv. The food was great yet the waitress was...More

Thank 765tourist
Reviewed 3 weeks ago

Eating just about on the beach, huge menu and selection, food portions are great. The place is very busy, keep that in mind.

Thank ALAN B
Reviewed July 12, 2018 via mobile

If you prefer to dine with a seaview this can be the place for you. We went there for a family dinner during pur stay in Tel Aviv and had good food with a great service.

Thank lenao111
Reviewed July 4, 2018

Good location on busy promenade (careful of the bike lanes right at restaurant entrance) with lots of people-watching and sunset-watching opportunities. A bit noisy from fans, music and other diners, but manageable. Service is quick and food is generally good - 1 meal of sea...More

Thank StarryKozel
Reviewed July 4, 2018 via mobile

I was looking for a quiet beachside dinner and this restaurant was perfect! Right off the boardwalk, seated immediately, the excellent food was out before I had half my beer. My waiter Badran was excellent. I have 4 more days on this visit and I...More

Thank MountainScout
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Restaurant Details

Rating summary
  • Food
  • Value
Breakfast, Lunch, Dinner, Brunch, Late Night
Restaurant features
Takeout, Reservations, Outdoor Seating, Seating, Waitstaff, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar, Free Wifi
Good for
Large groups, Kids, Families with children, Local cuisine, Scenic view
Open Hours
9:00 AM - 12:00 AM
9:00 AM - 12:00 AM
9:00 AM - 12:00 AM
9:00 AM - 12:00 AM
9:00 AM - 12:00 AM
9:00 AM - 12:00 AM
8:00 AM - 12:00 AM
Location and Contact Information
  • Address: Herbert Shmuel promenade 111 | On the promenade ,between Gordon & Frishman beach ,by the Sheraton Hotel, Tel Aviv 61033, Israel
  • Location: Middle East  >  Israel  >  Tel Aviv District  >  Tel Aviv
  • Phone Number: +972 3-523-5055
  • E-mail
On Herbert Samuel Promenade, between Gordon Beach and Frishman Beach, facing Tel Aviv's fantastic sea, you will find the flagship branch of the famous London Restaurant. Its ideal location, below the Sheraton Hotel, almost touching the sea, assures diners of a relaxing and enjoyable experience. The pleasant sea breeze, the background music, the mixture of languages and tourists from all over the world, and of course, the large selection of dishes – all these give diners at the London Restaurant a sense of being on vacation in Copacabana. What to eat? London Restaurant awaits you with an exciting selection of dishes throughout the day: in the morning enjoy one of the famous breakfasts, all using high quality ingredients. At lunch time you can really spoil yourself with dishes such as grilled hamburger, high quality entrecote steak, fish and sea food, or specially prepared pizza and pasta, and of course, children's favorites. As you watch the sunset, you can enjoy coffee and cake,
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