We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Book a Stay + Win a Getaway Book your hotel on TripAdvisor and you could win a great trip!

PURE taqueria

Certificate of Excellence
$$ - $$$
Mexican, Southwestern
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
103 Roswell St, Alpharetta, GA 30009-1931
11:00 am - 11:00 pm
Open now
All hours
Sun - Sat 11:00 am - 11:00 pm
More Info
Add Photo Write a Review

185 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
Showing 185: English reviews
Marietta, Georgia
Level Contributor
102 reviews
66 restaurant reviews
common_n_restaurant_reviews_1bd8 38 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW

This is our favorite Pure location. Had dinner after the Wire & Wood Songwriters Festival. Texas Margaritas are delicious! Tacos are excellent and their guacamole is exceptional. Miss the brisket tacos from long ago but the carne asada tacos are great too.

Thank identicaltwin
Alpharetta, Georgia
Level Contributor
21 reviews
15 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
5 of 5 bubbles Reviewed 1 week ago via mobile

Have been a huge fan of PURE for years.. The Sedgewick margaritas are amazing.. Queso w jalapeño is also a treat... It is a perfect beginning for the famous Fish Tacos.. The best I've ever had... Great ambiance, friendly and fun staff along with terrific food and margaritas make this place a winner EVERYTIME

Thank David S
Atlanta, Georgia
Level Contributor
12 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
3 of 5 bubbles Reviewed 2 weeks ago

Went on a Wednesday to enjoy an fall afternoon and enjoyed the usual good food but less than that on service. Seemed that our server wasn't as interested in coming back to check if we had decided on drinks/apps/or food as she was in catching up with the bartender. After-all it would have been a whole 20 feet she had... More 

Thank Steve B
Boston, Massachusetts
Level Contributor
36 reviews
31 restaurant reviews
common_n_restaurant_reviews_1bd8 11 helpful votes
3 of 5 bubbles Reviewed September 12, 2016 via mobile

We sat outside -- very lively, noisy place even early evening on Sunday. Grilled fish tacos were good. Quesadilla is deep fried - more like empanadas than any quesadilla I have had. Nice quick meal. Not a destination, at least for me.

Thank SophieOakes
Level Contributor
37 reviews
18 restaurant reviews
common_n_restaurant_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed September 10, 2016

Very good food. Tacos are our faves. A negative is that it can be extremely L O U D in the main dining room where we last ate (on a Tuesday night) when we recently met some friends for dinner. And we aren't a couple of "old fogey's" :) We did enjoy ourselves and it a first visit for our... More 

Thank JP M
Dunwoody, Georgia
Level Contributor
126 reviews
74 restaurant reviews
common_n_restaurant_reviews_1bd8 18 helpful votes
3 of 5 bubbles Reviewed September 10, 2016 via mobile

We went to pure Taqueria in Alpharetta last night. It was overwhelmed by families. They did not have enough high chairs for all the children and we had to sit with the toddler on our laps as several other tables were doing. The service was spotty. The managers were trying their hardest. We had to remind our server that we... More 

Thank Maria G
Cumming, Georgia
Level Contributor
14 reviews
7 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
3 of 5 bubbles Reviewed August 30, 2016

Fun atmosphere, the food is good and not overpriced. The margaritas are STRONG. I can drink just one. After two I am headed for a hangover! I am a bit of a lightweight but my friends agree, the margaritas are strong. Not a romantic restaurant, more of a party atmosphere. To loud for anything but raised voice conversation. We finally... More 

Thank Carenjames C
Atlanta, Georgia
Level Contributor
10 reviews
8 restaurant reviews
5 of 5 bubbles Reviewed August 24, 2016 via mobile

My family and I are regulars at this place. We keep going back because everything's good: atmosphere (feels like you're at someone's home; great drinks too), great food, quick, friendly and attentive staff. Only criticism (not really, just something to be aware of): the place isn't huge, so get there early, as it fills up quickly.

Thank VenicioDt
Level Contributor
57 reviews
16 restaurant reviews
common_n_restaurant_reviews_1bd8 35 helpful votes
3 of 5 bubbles Reviewed August 15, 2016

I have been eating here whenever I visit my parents for a few years now and with each trip it seems like the restaurant just gets LOUDER! Forget having a conversation about how nice the Guacamole is. Don't even try to comment on the fajitas or compliment the margaritas. The only way to communicate with the people at your table... More 

Thank mpk17
Atlanta, Georgia
Level Contributor
264 reviews
145 restaurant reviews
common_n_restaurant_reviews_1bd8 94 helpful votes
3 of 5 bubbles Reviewed August 14, 2016 via mobile

Ate here yesterday with my wife. We found the food to be disappointing. Beans were oily while the chicken was bone dry. Over all we left feeling as if we had wasted time and money. Service was OK but a little slow.

Thank ANP123

Travelers who viewed PURE taqueria also viewed


Been to PURE taqueria? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    4 of 5 bubbles
  • Value
    4 of 5 bubbles
    4 of 5 bubbles
Average prices
Mexican, Southwestern
Lunch, Dinner, Late Night
Restaurant features
Takeout, Seating, Waitstaff, Parking Available, Serves Alcohol, Full Bar, Valet Parking, Television, Wheelchair Accessible
Good for
Families with children, Bar scene
Open Hours
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
11:00 am - 11:00 pm
Location and Contact Information
  • Address: 103 Roswell St, Alpharetta, GA 30009-1931
  • Location: United States  >  Georgia (GA)  >  Alpharetta
  • Phone Number: 678-240-0023
There’s no pretense at a great taqueria! It’s the place where you get tacos, tequila, and a smile. PURE taqueria has tapped the essence of the traditional, beach-side Mexican taqueria and given it an extra helping of Southern hospitality. Atlanta’s best Margaritas, over 80 tequilas, and food that is fresh, authentic, and delicious! Colorful, loud, hip and friendly, PURE is a hit with Guests and critics alike.

Questions & Answers

Questions? Get answers from PURE taqueria staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?