We noticed that you're using an unsupported browser. The Tripadvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Get food delivered

Ratings and reviews


Food and ambience

Prime Gelato is an award winning brand known for its quality gelatos (classic, vegan or sugar free) and desserts such as crepes, waffles, lava cakes or traditional tiramisu. We sell 22 different homemade Italian Gelato flavours every day, 10 Vegan flavours and 2 Sugar Free. Our Crepes, Waffles and Lava Cakes offer include several flavours to satisfy all the palates. We process just the best ingredients to give you the best gelato ever tasted!
$4 - $9
Special Diets
Vegetarian Friendly, Vegan Options, Gluten Free Options
Late Night, Drinks
Italian, Deli, Healthy
Takeout, Outdoor Seating, Seating, Wheelchair Accessible, Digital Payments, Accepts Credit Cards
Reviews (292)
Filter reviews
221 results
Traveler rating
Traveler type
Time of year
More languages
Traveler rating
Show reviews that mention
All reviews gelato ice cream covent garden pistachio vegan dairy lychee tastiest bloomsbury
Selected filters
Updating list...
Reviewed November 7, 2021

Saw the good reviews on google and was near by so thought I’d give it a go. When we walking we wasn’t greeted at all, the woman walked out from the back and just looked at us. I said hello and then she said hello...back. I asked her what flavours she had and she just pointed at the counter in front of me. She looked miserable. I chose my three flavours paid, she barely said two words to me. The ice cream however was very nice but I will never step foot in that shop again because of the bad service.More

Date of visit: November 2021
Reviewed August 17, 2021 via mobile

Unquestionably the best ice cream in London. Beautiful gelato transports you to Italy. Also an excellent vegan selection as well. Highly recommend the coconut (for non-vegans) or pistachio (vegan and non-vegan versions available - I prefer the vegan). There are roadworks nearby which are currently...reducing footfall to this place. Do show your support so that London’s best ice cream joint can continue!More

Date of visit: August 2021
Reviewed August 10, 2021 via mobile

The smoothest, creamiest, tastiest ice cream I have ever had! Such a rich flavour - the chocolate has such a good flavour showing the signs of a proper, carefully homemade ice cream. Definitely coming back!

Date of visit: August 2021
Reviewed July 10, 2021 via mobile

Very good gelato. Excellent selection of at least 10 vegan (dairy free) flavours, more than anywhere else I know in the area. Smooth and creamy chocolate not intense enough for my taste. An unusual lychee flavour more interesting. I don’t think it is the best...in the area but it is certainly very good. The location to the north of Covent Garden (Bloomsbury really) may be more peaceful when they finish the area improvement but a lot of traffic at the moment. Take your ice cream to the Phoenix Garden round the corner and eat it quietly there!More

Date of visit: June 2021
Reviewed June 22, 2021 via mobile

We visit so often, I forget to review. Prime Gelato is consistently brilliant, and their staff are always friendly and helpful. They've operated throughout the pandemic, always had safe measures in place, and have provided us with delicious gelato, fridge cakes and warm desserts over...the last year. Prime Gelato is, in my opinion, not only the best desert shop for vegans, but the best dessert shop in London.More

Date of visit: June 2021
Reviewed May 4, 2021 via mobile

Title says it all. Lovely to see they've come through the pandemic. Get down and enjoy the best ice cream in London.

Date of visit: May 2021
Reviewed October 10, 2020

I mean, there is nowhere else you want to go to. Great gelato, great flavours!!! I know a few restaurants "use" prime gelato products in their menus!

Date of visit: October 2020
Reviewed September 27, 2020 via mobile

The best gelato in London, the staff was really nice, and the flavour is amazing will be back soon!!

Date of visit: September 2020
Reviewed September 19, 2020

Great gelato and excellent service. Interesting special flavours. The attendant is knowledgeable about the flavours, process, etc.

Date of visit: September 2020
Reviewed June 24, 2020

We had some ice creams in this lovely Italian shop. The taste was absolutely wonderful, very different compared to the other available options nearby. Highly recommended

Date of visit: June 2020
View more reviews
Best nearby
Inner London’s busiest streets crisscross quiet
cobbled lanes for an effect that can be urbane or
quaint – or an intriguing blend of both – depending on
the particular corner you turn. Due to its especially
convenient location, bustling Holborn hosts an
excellent range of hotels, eateries, and shops to suit
practically any taste or budget. With major
attractions like the British Museum and Somerset House
Best nearby hotelsSee all
Travelodge London Covent Garden
11,600 reviews
.09 miles away
Radisson Blu Edwardian Bloomsbury Street Hotel, London
3,814 reviews
.10 miles away
Seven Dials Hotel
509 reviews
.11 miles away
Thistle Holborn Hotel
3,084 reviews
.12 miles away
Best nearby restaurantsSee all
Le Bistro Savoir Faire
1,142 reviews
.05 miles away
Ben's Fish & Chips Restaurant
320 reviews
.06 miles away
The Craft Beer Co. - Covent Garden
294 reviews
.04 miles away
Best nearby attractionsSee all
Shaftesbury Theatre
998 reviews
.02 miles away
Shaftsbury Theatre
274 reviews
.03 miles away
St Giles-in-the-Fields Church
27 reviews
.09 miles away
Oasis Sports Centre
46 reviews
.05 miles away
Questions & Answers
Ask a question
February 7, 2020|
Response from Jewlztravels | Reviewed this property |
I don’t know.
November 22, 2018|
AnswerShow all 2 answers
Response from J6706AUmirkom | Property representative |
Hello, Yes we do have gluten free and sugar free option. Regards
September 29, 2018|
AnswerShow all 3 answers
Response from J6706AUmirkom | Property representative |
Hello Daphna, we change them regularly. We have just few of them regular while the other ones change daily.
Is This Your Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.
Claim Your Free Listing
Frequently Asked Questions about Prime Gelato

Yes, Prime Gelato offers takeout services.

Prime Gelato is rated accordingly in the following categories by Tripadvisor travelers:
  • Food: 5
  • Service: 5
  • Value: 4.5