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#9 of 355 Dessert in London
#592 of 18,432 Places to Eat in London
Certificate of Excellence
$$ - $$$
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135 Wardour Street, London W1F 0UT, England
020 7478 8880
8:00 am - 12:00 am
Open now
All hours
Sun 8:30 am - 10:00 pm
Mon - Sat 8:00 am - 12:00 am
More Info
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1,561 Reviews from our TripAdvisor Community

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Showing 1,064: English reviews
Level Contributor
138 reviews
111 restaurant reviews
common_n_restaurant_reviews_1bd8 85 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW via mobile

We were staying overnight at the Piccadilly London West End and felt £16.50 for Continental Breakfast was ridiculous so walked round the corner and a couple of hundred yards up to Princi. We arrived a little after nine so it was pretty quiet and we were served at once by a friendly, efficient assistant. We had between us a very... More 

Thank RHarr
London, United Kingdom
Level Contributor
8 reviews
7 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 5 days ago NEW

This is my favourite early morning real Italian coffee and cake in soho. Looking forward to Christmas for the ultimate home made Panettone.

Thank MiaOrsini
Kuala Belait, Brunei Darussalam
Level Contributor
6 reviews
5 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 6 days ago NEW via mobile

Great spot for quick but delicious food. Sitting down on the Pizzeria side is well worth a wait for a table if you're a pizza fan; alternatively, the main area in which you order from the counter and find a spot on the shared tables offers a great selection of salads, slices of pizza & focaccia, lasagna, baked items (inc... More 

Thank Benjamin B
Level Contributor
19 reviews
11 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
2 of 5 bubbles Reviewed 1 week ago

Sorry guys but this was an awful experience! We went for a slice of pizza and the selection was really limited and on the top of that the food was cold!! I mean you can sell something this expensive under this condition!! Totally not worth it and not going back.

Thank Mar P
London, United Kingdom
Level Contributor
33 reviews
19 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed 1 week ago

Went here for desserts with my best friend. The cakes are amazing!!! They don't just look good they taste good. Been dying to try their lasagne, meat balls just absolutely everything. Some desserts look too daring, but you have to try the green looking one - Pistachio flavour and the bright red one- Strawberry mouse. Just a great place to... More 

Thank chelliechellechel
Singapore, Singapore
Level Contributor
51 reviews
21 restaurant reviews
common_n_restaurant_reviews_1bd8 18 helpful votes
5 of 5 bubbles Reviewed 1 week ago

Great place to hang out, with excellent quality of food and delicious desserts. Everything is perfect here all day.

Thank kiddyduck
Level Contributor
5 reviews
4 restaurant reviews
3 of 5 bubbles Reviewed 2 weeks ago via mobile

We used to love Princi. I truly believe it was one of the best casual place to drink coffee and eat some patisserie in Central London. Unfortunately it just used to be! I don't understand what happened! The selection of the patisseries has changed and and not for the better. There are no creamy cakes anymore, just dry crumbly loaf... More 

Thank Csaba L
Level Contributor
63 reviews
37 restaurant reviews
common_n_restaurant_reviews_1bd8 5 helpful votes
2 of 5 bubbles Reviewed 2 weeks ago via mobile

This is a sort of italian fast food, food quality is good but the service is very poor. We have been standing with the food 20 minutes waiting for a place to sit and the waiters around were completely unhelpful. A lot of people was sitting without food while their friends where queuing and I think this unacceptable for a... More 

Thank Marco N
A TripAdvisor Member
5 of 5 bubbles Reviewed 2 weeks ago via mobile

Very good and delicious food! Many choices of food, everything is good and delicious! Great atmosphere, great stuff! If you visiting london you must visit this place!

Thank A TripAdvisor Member
London, United Kingdom
Level Contributor
81 reviews
54 restaurant reviews
common_n_restaurant_reviews_1bd8 15 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago

Great restaurant in the heart of Soho. Waited about 10 minutes for a table. Ordered the Bruschetta which was very good and the Bresaola Pizza which was excellent. Very efficient service and authentic Italian ingredients. Didn't have any space for dessert as the Pizza was very large! Will go again.

Thank Freddie K

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Restaurant Details

Rating summary
  • Food
    4.5 of 5 bubbles
    3.5 of 5 bubbles
  • Value
    4 of 5 bubbles
    4 of 5 bubbles
Italian, Pizza, European, Gluten Free Options
Breakfast, Lunch, Dinner, Brunch, Late Night
Restaurant features
Takeout, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Buffet, Free Wifi
Good for
Dining on a budget, Kids, Families with children
Open Hours
8:30 am - 10:00 pm
8:00 am - 12:00 am
8:00 am - 12:00 am
8:00 am - 12:00 am
8:00 am - 12:00 am
8:00 am - 12:00 am
8:00 am - 12:00 am
Location and Contact Information
  • Address: 135 Wardour Street, London W1F 0UT, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Soho
  • Neighborhood: Soho
  • Phone Number: 020 7478 8880

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Princi and other visitors
1 question
Ask a question
Basingstoke, United Kingdom
over a year ago

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Questions? Get answers from Princi staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in Soho

Neighborhood Profile
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighborhood