Over the last five to ten years, the expectations of guests and owners have changed dramatically – and this is no less accentuated by technology. Online booking is now the norm for travelers, especially with a growing trend for mobile devices. Not only that, they prefer the Instant Book experience (and even expect it), much like when booking a hotel. In recent research, we found that over 40% of TripAdvisor travelers expect to be able to book a rental instantly.

This means that property managers and owners need to be ever more agile when it comes to keeping up with traveler trends. Improved technologies like software integrations and the TripAdvisor Rentals Owner App give you the ability to respond quickly and take bookings on-the-go while ensuring correct rates and availability. You no longer have to miss out on last-minute or instant bookings that come your way anytime anywhere.

A review can consist of just a few simple words complimenting you, or it can be a lengthy essay of complaints. Both have the ability to influence a potential guest as they decide whether to book with you or not. In fact, 72% of TripAdvisor travelers said they wouldn’t book a vacation rental without reviews.

The power of these statements of shared experience cannot be underestimated – they’re a key part in the traveler’s decision-making process, and marketers leverage them as word-of-mouth marketing. They’re great testimonials about the properties, published in a public space, and by others not affiliated to the business. As such, they’re considered candid and trustworthy sources of information.

“There’s more value in guest reviews than any copy we create. Guests want to hear what stands out and what’s special, from people who have actually stayed there. Reviews put potential guests at ease. Adding confidence is the main thing.” – Brian Harris, property manager.

Skift’s Travel Megatrends 2018 suggests the next big thing in the hospitality industry will be the transformation of travel brands into true experience platforms, in a bid to cover all aspects of a traveler’s journey. Alongside online travel agencies, global hotel companies and airlines are now upping their game and adding on ‘peripheral’ services like restaurant reservations as well as tours and activities.

This is a great opportunity, especially for the vacation rental industry. With more travelers seeking out authentic, local experiences, there’s no better accommodation solution than a rental. Pair your properties with experiences and offer a full in-destination experience to your guests now with TripAdvisor’s Travel Agent Program. And the best part? You’ll earn an additional 8% commission, too!